11 Tips for Mumpreneur Success

  1. List your priorities such as earning money, or finding work that lets you stay home with your children. Then, write down your skills, and ask others what they think you’re good at.
  2. Think about the hours you can devote to work. Be realistic if you plan to work around the kids, as children may not understand “mummy’s working”.  Write down your work hours, whether they are 12-2 each day during nap time, 9.30-11.30 to fit with nursery, 7-9 in the evenings or a combination on different days.
  3. Research the market for your business. Will people buy your product or service? Is it unique enough to be appealing? Look at your competition and work out how your business could be different or better.
  4. Prepare a business plan. Set out aims and objectives, and the steps you need to take to achieve your goals. Pop into a local Enterprise Agency for advice. See if they offer a free start up course, a great way to get your business plan going.
  5. Register as self employed. You have 3 months to let the Inland Revenue know you have started a business, or you could end up with a £100 fine.
  6. Work out how you will promote and market your business. Have a promotion planning session where you investigate advertising, marketing, PR and events. Note on a wall calendar what activities you will do each month to promote the business. Spend 15 minutes each day on promotion.
  7. Promote your business online. Start a Twitter account in the name of your business, create a blog and a Facebook fan page. To make things easier use Twittterfeed or Friendfeed to link your different networking sites together.
  8. Keep good records. It is easier to note down every item of expenditure from the start than to have to deal with a pile of receipts when your tax return is due in. You can claim many of your business costs against tax too. The Inland Revenue can send an advisor to your house who can talk you through what you can claim.
  9. Make the most of every customer. From day one, start a customer database so you can send out regular newsletter and exclusive subscriber offers. It is easier to get existing customers to buy again than to find new ones.
  10. Get some great support. Go back to your list of skills and add in areas that you struggle with. Allow in your business plan for help: you could find a bookkeeper, or get someone to help with PR, marketing, packing and post office runs or admin. This can allow your business to grow and develop and mean you spend your time most effectively.
  11. Watch out for your work-life balance. Business can easily take over. Have a finish time each day, put your work away, and make some time to relax.

If you’re serious about starting a business but need more ideas, buy Start A Family Friendly Business: 129 Brilliant Business Ideas for Mums  by Helen Lindop and Antonia Chitty. Available from Amazon and other good book stores.


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