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10 Easy Grammar and Spelling Mistakes to Make

24 February 2013 No Comment

If you are copywriting for your own business, there are some common pitfalls that I see time and time again. Read this article and you’ll be able to avoid them:

  1. Your / you’re: Use ‘your’ when showing ownership, as in ‘your blog’ and ‘you’re’ when you mean ‘you are’.
  2. It’s / its:  It’s is short for ‘it is’, while ‘its’ is a possessive pronoun. E.g. ‘It’s going to be a long day’ or ‘My blog has rather lost its way’.
  3. There / their: there is a place, ‘their’ is something belonging to them.
  4. Practice /practise: think of advice and advise: practice with a c is a noun, whereas practise with a s is a verb.
  5. Effect / affect: Effect is a noun – you can create an effect, while affect is a verb – someone affects someone  or something else.
  6. Complimentary / complementary : the former means something free, while the latter is something that fits well with something else.
  7. Loose / lose: loose is an adjective, a word that describes a noun’ my tooth is loose’, ‘there is a tiger on the loose’, and lose is a verb, ‘to lose your tooth’, ‘I always lose my tiger’.
  8.  i.e. / e.g. i.e. means ‘that is’, where as e.g. means for example.
  9. Could of, would of / could have, would have: Never write ‘could of’ – the correct English is could have. This applies for would, should, etc.
  10. A company is always singular e.g. ‘Dickens and Jones is opening a new branch’, rather than ‘Dickens and Jones are…’

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