Do you know your USPs?

by Ambro

Firstly, what is USP?

Well your USP is your Unique Selling Points. Your unique selling points are the points which make your business or service different or ‘unique’ from other companies and if used to promote your business or service will attract the right customers to you.

Now you may think you already know all the points which make you business different from the rest but a great way to find out what you may have missed is to ask friends and family what they think.

Also another way to pin point your USP is to get some friends to sit and listen to you talking about what your business or service for five minutes. Explain to them what you have to offer and why they should choose you above others. Ask them to make notes of the key points that stand out to them and then you can use these to help design a slogan so customers know exactly what you have to offer.

Alternatively if you can not get anyone to listen why not talk out loud and write down they key points you think make your business what it is.

So now you know what your USP’s are start using them to attract new customers by adding your new slogan to all your business stationary, including emails and website.

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