Put on your red lips and make a mark on Cervical Cancer today

In the UK, cervical cancer screening saves up to 5,000 lives every year and yet 20% of eligible women fail to attend. The Eve Appeal is joining forces with The Red Lippy Project during Cervical Screening Awareness Week, to highlight the importance of attending screening when invited, especially in the younger age groups.  Nearly 68% of women aged between 25 – 29 missed their screening invitation in 2011/12[i].

What can you do to help?

Don the brightest red lippy you can find during the awareness week, pucker up and spread the word about screening, and make a donation to The Eve Appeal to raise funds for vital research. Be bold, be glamorous, and join the Red Lippy Project

lipstick_creative_02Caroline Muhlich, creator and founder of The Red Lippy Project, is passionate about raising funds and awareness to make a difference to the thousands of women who need encouragement to go for screening. She is determined to gather together as many individuals, community groups and companies as possible to join The Red Lippy Project and make a mark on cervical cancer. Caroline says: “We wanted to make the little talked about cervical test less taboo. The campaign is celebrating femininity and the importance of looking after ourselves and each other. The initial idea was to create a platform that talked openly about the importance of cervical screenings and cervical cancer with a fun, bold, visual language that women and especially younger women can relate to. The feedback and support so far has been wonderful.  Along with the Eve Appeal, those backing the project include our Creative Beauty Director Linda Andersson and Evening Standard’s Karen Dacre. The great and good of the fashion industry including the Elle Magazine team, Grazia Magazine and some of the capital’s most prolific style and beauty bloggers have also given their support to the campaign. I’m confident this campaign will relate to women of all ages and help spread the awareness of the importance of the cervical screening tests and cervical cancer prevention, and raise generous donations that will.“

Karen Dacre – Fashion Editor at The Evening Standard says: “It’s a wonderful project. Think of it as Movember’s fierce little sister.” Robert Marsh, CEO of The Eve Appea says, “When Caroline approached us to ask for support with this project we jumped at the opportunity.  She has a passion to help other women that is a rare commodity these days and we are so grateful to her for her enthusiasm in providing The Eve Appeal with another fundraising opportunity. And if, through The Red Lippy Project, we can convince one more woman to attend cervical screening we will have done our job”

The Eve Appeal website contains valuable information to inform and educate women about the signs and symptoms to look out for”.  Go to www.eveappeal.org.uk for further information.

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