Mum-of-three Wendy (39) shares her professional and personal experiences alongside a wealth of other useful advice in The Mother of Invention: Taking your Mumpreneur idea to big brand business and beyond.
Since its launch in 2006, Tots To Travel www.totstotravel.co.uk has developed from a sprightly start-up to become the leader in the pre-school luxury villa market.
Starting with just nine properties, Tots To Travel today represents more than 350 in France, Italy, Spain, Portugal, the Canary Islands and the UK and, in her book, Wendy reveals how she found a winning way to combine being a hands-on mum and running a highly successful business.
Wendy was inspired to start the business after her two-year-old son fell into an unenclosed swimming pool while on holiday and was rescued by his quick-acting grandfather.
The following year when she failed to find a holiday company offering the safety and peace of mind she required, Wendy started her own, now based in Stamford, Lincolnshire.
In The Mother of Invention: Taking your Mumpreneur idea to big brand business and beyond Wendy says:”Unless you’re careful, being a working mum can be a relentless struggle.
“More and more mums are realising that the only way to achieve what they want from life is to run their own business.
“I believe that working for yourself is one of the best ways to live life the way you want and achieve the ideal work-family life balance.
“I’m a strong believer that having children is extremely motivating. They give you the drive to make life as you want it to be, rather than living by somebody else’s rules.
“The book includes tips and strategies that I’ve learnt as a self-employed mum that mean I spend more time with my children and my husband than almost any other working parent I know.”
The new book provides a guide to help other mums devise and develop their own business by taking Wendy’s lead and always looking ahead and daring to think big.
Wendy explains the decisions she took at each stage to help Tots To Travel grow amid the ups and downs of the commercial world, including clear tips for taking the germ of an idea to a workable vision, finding funding and devising a plan for growth.
And, as a working mum, all this is achieved with not only an eye on a business future but, at the same time, appreciating the need for a fulfilling family life.
The Mother of Invention: Taking your Mumpreneur idea to big brand business and beyond, by Wendy Shand, is available to download free at wendyshand.com