Sometimes the most convenient way for you to continue working when you have young children is to start up your own business from home. Many mum and dads throughout the UK have done this already, and a percentage of these people have decided to run e-commerce stores where they sell their own products, or those that they source from other suppliers.
are plenty of advantages when it comes to taking on a project such as this, including having flexible working hours and setting your own goals and targets. However, there are ways to go about running an e-commerce store more efficiently, so why don’t you try and incorporate a few of the tips below when it comes to your own venture?
>Research your target market
When it comes to creating your overall business plan and associated marketing plan, you will want to incorporate plenty of information about your target market. There are companies who can carry out market research on your behalf, looking at things such as packaging and understanding the average shopper themselves. This research will help you to come up with ways to tackle certain problems, and let you know what people are truly looking for when they shop online.
>Provide great customer service
The next aspect to look at is the level of customer service you are providing. When it comes to business, you need to let go of all the stresses and strains of family life and provide your customers with a positive experience that will lead them to come back as a regular purchaser with you. The key points to remember are to be quick when it comes to replying to enquiries and complaints, and always remain professional even in sticky situations.
Consider packaging and postage
Another thing you will want to think about is costs and quality. This is true when it comes to the products you sell, but also in terms of the packaging and shipping. There are some couriers that are thought to be more dependable than others, so it is up to you to identify those that work best for your business in terms of quantity and timescales. You could consider putting little thank you notes in your order shipments if this fits in with the tone of your business, as this will help to make it a more personalised service.
Engage with fans of your brand
Once you are fully and up running, the hard work does continue too. Although you will no longer need to spend every day considering the techniques in which you will use, these should still be reviewed from time to time so you can identify ways in which you can improve. You should also ensure that you stay fully engaged with your customers as this will help to create a healthy business environment from which you operate. Word of mouth marketing should not be underestimated, so it is a good idea to keep your fans on your side.
This post is in association with Marketing Sciences