1. Don’t try to do it all alone. Even if you’re a one-person business, you need to be in frequent contact with people for many reasons including market research, help with promotion and just bouncing ideas around plus celebrating when things go well and for support on the days when they don’t.
2. Focus is essential but can be very hard to achieve sometimes. Even if you feel like you don’t know what you’re doing, sit down and write some simple goals. It’s so tempting to think ‘I’ll just try this and see how it goes’ but small business rarely works that way. And the less sure you are of the path you’re on, the more likely you are to be distracted from it.
3. Being passionate isn’t enough – it’s a good start and it’ll help you stay motivated but there’s no guarantee that people will buy what you’re passionate about. Instead look for where your passions intersect with a genuine need that people will pay for you to solve.
4. Test, test, test. It may seem like a brilliant idea in your head, but the only way you’ll know for sure is if you get your product or service out there to see if people buy it.
Helen Lindop is a business blogger, trainer and creator of The Fast Start Up. The Fast Start Up is a new e-course and community covers how to come with a business idea that will suit your passions and talents, as well as making sure your idea will actually make you money. She’s included the low-cost marketing ideas that work best for small home-grown businesses and advice on how to start up on a tiny budget. Plus there’s a community to support you and encourage you as you take those first steps in starting up your own part-time business. You can try section 2 of the course for free – just sign up at http://thefaststartup.com