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Mumpreneur profile: Louise of Boogiemites #mumsinbusiness #mumpreneur #yourstory #franchising #feature #activemums

26 May 2014 No Comment

Louise Hollis FoxLouise Hollis-Fox became a licensee of one of the UK’s leading providers of Early Years music resources, ‘Boogie Mites’, in September 2012. Married to a serviceman who often works away from home, she had to find a job that enabled her to look after her 11 year old son.

‘I was working within a local infant school and nursery unit as a learning support assistant, which I thoroughly enjoyed, when my job hours were increased causing me childcare issues. I always enjoyed running music sessions in small groups and was aware of Boogie Mites through practitioner programmes held at the school, so it seemed like a natural progression

I got started by observing another practitioner working with Boogie Mites who ran classes and I was also attached to a member of staff who became my mentor.

One of my favourite things about my business is the progression you can see in the children that come to your groups week on week, learning in a happy and supportive environment with their parents using music and movement activities to learn. What works well is the way Boogie Mites can be run within the school day and term time, allowing me to be a mum to my son and also stretching me professionally as a licensee.

My least favourite thing has to be doing the accounts, but it isn’t too difficult. I also don’t feel I am a natural salesperson and have learnt how to promote myself effectively through the support of the Boogie Mites management team. I am now more confident in knowing what works and how to deliver my promotional material.

I am happy to earn a reasonable wage inside the school day. I know I am making a difference to families locally and still able to support my family too, so that to me is worth its weight in gold.

As I am currently studying for a Childcare Degree I see myself progressing on to other things eventually. I aim to find someone else to take on my groups in the area so that local families do not lose a service that is clearly making a difference.

I have moments each week, when I see a child achieve something for the first time from simply responding to the music to singing along it gives me such a buzz. Also working with the parents is very rewarding as we are all learning and enjoying together I feel very privileged to be doing this job.’


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