Tell us about your family: I have a little boy who just turned 4 last week called Rhys, a daughter who is 2 called Mia & a fiance called Richard who is 32!
When did you launch? October 2010 after 4 months of research & the birth of Rhys
How did you get started? I started in 2010 with £230 that I had gathered together from selling unneeded items from around the home on eBay, The £230 was used to import a few small batches of initial ready made stock, I used these small batches to test what demand was like for which designs, I made the first website myself using a website builder & used as many free marketing resources as possible, such as social media.
What’s your favourite thing about running your own business
I can be myself all the time, If iI want to go to a meeting in jeans & trainers, I can & have done! I can also challenge myself as much & as often as I want to.
What’s the thing you least enjoy about running your own business
Unhappy customers, Its great when you get a happy customer who is over the moon with their items & you can gather their feedback direct which obviously gives a nice boost to your day, it does however work the other way too & can make you feel quite disheartened, however learn from what they say & improve your product/ service, this won’t always be possible, but do so where you can.
What has worked well about your business?
How do you fit in work with the family? My children now go to a childminder 3 mornings a week this allows me to do the more physical (printing) side of the job, I then do any admin bits when they’re in bed at night, For the first 2 years we couldn’t afford childcare & as such everything had to be done in nap times, this was really tough & I was pretty much stressed for the first 2 years, It really is just a case of orgainsation, I did & sometimes still do takes bits to do with me on car journeys & keep my diary in the kitchen to jot things down when cooking dinner.
Is your partner supportive of your business?
Now yes, I’m pleased to say he is, This however hasn’t always been the case & as with anyone that works from home will say getting people to respect you are working & can’t just drop everything to go for coffee & such can be tough, The only thing I can say here is to be persistent & explain that you are working & can’t come out now, just as they wouldn’t be able to if you called them at the office on a Monday morning.
Are you working towards a financial goal for your business? No set financial goal, I do however every few months set myself small goals, such as adding another 2 stockists, or increasing email subscribers, I think it is really important to set yourself goals, otherwise you can become a bit stuck in your routine that works without having anything at all to really work to or improve.
Would you ever give up your business to do something else? Some days I think it’d be much easier to go & get a employed job, but would I have the same job satisfaction?! No way.
Have you had your ‘I’ve made it’ moment? Tell us about it. If not when do you think it will come
I think this is a moving goal for me, the first probably being when I first took a wage, then for each award I’ve been lucky enough to win & every magazine that has featured my products.
Where do you hope to be in five years time?
I hope to live in a little village 15 mins from here, still be running the business but hopefully have a few staff & by then probably a warehouse with a awesome coffee machine for us all to use!
Baby Moo’s is a funky baby & toddler clothing brand, designing & stocking awesome baby tops, novelty baby grows & cute baby onesies. Also available wholesale. www.babymoos.com