Book Review: Shape up Your Business #notonthehighstreet #bookreview #businessadvice

Holly Tucker (left) and Sophie Cornish Co-Founders Cornish and Holly Tucker are the founders of the award-winning online marketplace which they grew from a good idea to a multimillion pound business through a recession in just eight years.  In their new book, Shape Up Your Business, they aim to “show you  how to grow your business through refreshingly frank personal insights and tried-and-tested lessons that will help you reflect, reassess and reengage.”

Henry Ford said ‘whether you think you can do it or you think you can’t – you are right. This has turned into a mantra for Sophie and Holly. The book aims to show you how to understand your relationship with confidence and the tricks of the trade for boosting your confidence when you are out of your comfort zone. They also have some great advice on how to tackle the Imposter Syndrome and how to build your confidence in others which is a vital tool as you grow.

The book sets itself up as a 30 day plan, but my feeling is that any business owner will find it fuel for thought for much longer. If you can’t put your day to day business activities aside to complete an exercise every day, why not do one a week, and give your business a refresh and refocus over six months?

The book is aimed at women business owners, and I’d say that those who would be benefit most from it are those with businesses that have been running for two or three years. This book gives you a real chance to step up and take your business to the next level, as it challenges you to look at your own strengths and weaknesses, and how to build a team. In particular the resources at the end on developing your HR strategy wil be useful for anyone who’s business has grown organically.

Holly and Sophie say the secret to their success is simple but that it is something many business professionals struggle with – honesty. Holly and Sophie have developed the Honesty Diary technique as a way to help you pinpoint your strengths and weaknesses and to improve your working day and work life balance. They say it is the ‘quickest and simplest route to becoming the best you can be’ and they have both used it since day one of

Beyond honesty, it is clear from the book that a lot of the Not on the High Street success is down to sheer hard graft. Sophie and Holly share their diaries and they definitely put in the hours to ensure business success. There are no short cuts in growing a business, but Shape Up Your Business will give you some valuable insights to help you set your sights on your own bigger business.

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