Dadpreneur profile: Henry and Paul of The Sticker Club #dadsinbusiness

TheStickerClub.com_Founders02TheStickerClub.com_Founders02Your Name and Age: Henry Bennett – 35 and Paul Loram – 39

Tell us about your family

Henry is married to Gaye with two daughters, Coco (4) and Juno (2) and live in Waterloo, London”

Paul is married to Severine with one daughter, Violette (5) and two sons, Felix (3) and Theo (1)

What did you do before coming up with your business idea and how was it making the transition?

We run a leading mobile agency that creates apps for clients like BBC, ITV and Commonwealth Games. We are running the Sticker Club business in conjunction with existing digital apps business. 

When did you launch?

September 1st – that’s today!

How did you get started?

We spotted a gap in the market where kids today simply do not receive any weekly deliveries in the post like we did growing up (magazine). We work with some amazing designers and believed there was a gap in the market for delivering brilliantly crafted stickers on a weekly basis to kids.

What’s your favourite thing about running your own business

It is great dealing with talented designers and also creating a product for kids that won’t involve using an iPad for a change.

What’s the thing you least enjoy about running your own business

We have only just started and everything about launching a business is great.
What has worked well about your business?

Too early to say, but we have had a very good reaction from parents and press alike.

What’s been your biggest business mistake?  How did you deal with it?

Buying some rights for a Elvis project just before the DVD market crashed. It was painful at the time but we quickly embraced the new emerging digital world.

How do you fit in work with the family?Is your partner supportive of your business?

Our respective wives are heavily involved int he business from branding to positioning. And the kids love it as they have an endless supply of stickers to play with.

Are you working towards a financial goal for your business?

Yes, we want the business to be profitable within 6 months of launch. 

Would you ever give up your business to do something else?

We are very excited about this business – so no!

Do you have an exit strategy?

We hope to build a worldwide subscription business with a highly engaged audience. If this happens then an exit will be possible.

Have you had your ‘I’ve made it’ moment?  Tell us about it.  If not when do you think it will come

I’m not sure about ‘made it’ but we have made a couple of good business decisions that have allowed us financial freedom.

Where do you hope to be in five years time?

We hope to be running the biggest kids subscription service in the world – you have to aim high.

If you have a flexible working business opportunity, please explain briefly what you offer and how people find out more.

We will have a lot of positions open. We are looking for staff to work from home in a customer support, social media and product packaging capacity. Email us at for more information

Your website link:

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