Your Name and Age: Chloe Tasch, 37 years.
Tell us about your family: My fiancé and I live in Hurley, Berkshire, with our combined gang of 5 kids, ranging from 9 years to 14 years. We just got engaged and are all excited and looking forward to a wedding next year!
What did you do before coming up with your business idea and how was it making the transition?
Admin work in offices whilst training to be a Life Coach. The transition is tough as it’s hard to build a business with very little time and knowing when it’s ok to leave the day job.
When did you launch? September 2014.
How did you get started?
I started with a website. I’ve created basic websites myself before, but this time I got it done properly and it was well worth it – it feels like a fantastic tool to help me promote my services.
What research did you do before launching?
I had been researching stepmum resources for years to help with my own experiences. The best options are in the States, and I wanted to offer women in the UK something that could ease the stress and frustration I felt previously.
How have you funded the business?
So far my outlay has been limited to a website and some very basic business cards. There’s not a lot to play with yet!
How do you promote your business? What has worked best?
Word of mouth always seems to be the most powerful. Currently I use my Facebook page to help promote The Stepmum Coach, as well as contacting parenting type publications to find out if they would like to feature something.
What has worked well about your business?
The flexibility to work with clients via telephone or Skype. It means I can work anywhere and have clients anywhere. My website and the use of videos to speak straight to my ideal clients is also very powerful.
What has been your biggest challenge so far? How have you dealt with it?
The frustration of endless marketing and waiting for things to really kick off! I’ve dealt with that by reminding myself that The Stepmum Coach is so desperately needed by many lonely, stressed and frustrated Stepmums, and knowing that I can really make a difference and help them to change their lives.
How do you fit in work with the family?
With 5 kids in the house it is a massive juggle! I have come to the point now of knowing when the days are that I will have no hope of achieving any work, and I accept that, and keep my focus on the times when I know can get my head down and be productive. I’ve also had to let go some of my need for control within the household and delegate some jobs to the kids – remembering that actually it’s good for them to be involved and take some responsibility – not to mention saving my sanity and time!
What advice would you give to someone else wanting to work in this area?
Do whatever you feel passionate about. With Coaching it is so important to have a strong niche – there are a lot of coaches out there and if you don’t know exactly who needs your services it can be very hard to get clients or to stand out.
Your website link: www.thestepmumcoach.co.uk
SPECIAL OFFER: I am offering a free introductory coaching session for Stepmums or for Step parents who want to work together to achieve more balance and harmony within their Step family.