If you run a business that is aimed at parents, here are five tips from Alec Dobbie of Your baby Club to help you reach your target audience.
- Aim to help parents – Being a parent is hard as parents they have a lot to balance: Work, household, finances, kids, their list is usually endless. Show them how you’re saving them money, making life easier, or providing the enrichment opportunity their kid needs. Let parents know you’re not just a company, you’re a partner in their crazy journey
- Know that Mum is the decision maker
- BUT don’t exclude Dad!
- Know the demographic you’re speaking to: Which generation of parents are you targeting? The needs and concerns of parents change as their child grows up.
- Be as honest, fair and clear as possible, you are dealing with the most important people in the world. Families!