My name is Katherine Homfray and I am a wife to my husband, Tom, a mum to my beautiful daughter Grace, a teacher and a mumpreneur! I still love teaching part-time – no day is ever the same. However, I have always had a dream to create something tangible, to be my own boss and to have that sense of achievement from having a go and making my own way.
After Grace was born last year, the idea came to us – no one had told us to buy a nightlight but we soon realised we needed one. We struggled to find a cute light with a warm, soft glow and with other useful functions! So we set about designing an initial range, which includes what we believe to be the essentials to help exhausted parents, whilst also being a useful bedside friend for children as they grow up.
It took us a while to learn how to develop an electric product. But we discovered that there are innovation companies who manage the process for you, and have all the connections needed to bring an idea to life. Design2Market have been brilliant, and have guided us through the process so far. We have also used an amazing digital content and online solutions company called Tinopolis Interactive, who worked with us on the initial designs, website and marketing materials.
Like all people starting up businesses we worried about funding and, as we have continued, costs have inevitably increased. A friend alerted me to the concept of Crowdfunding. If the campaign is planned thoroughly, it can be a low risk way to raise finance and this is where we are on our journey! We are so grateful to those who have supported us so far, either by spreading the word or pre-ordering a light and we are now almost 70% funded.
If all goes to plan, our first batch will arrive in August! Ultimately, our aim is to be selling on a large scale to boutiques and to big brands in the UK and beyond (we dream big!). We have realised that it’s so important to talk to as many people as possible, particularly those who have started their own businesses – their advice has been invaluable.
Please do visit our BORN campaign to support us in getting this product to market – www.born.com/cozyglo
For more information please also see our website – www.cozyglo.co.uk