The design of your business stationary says more about your company than you might think. According to Small Business, using stationary conveys your long-term investment in the company and because you have taken the time to ‘do the little things right helps your customers trust that you’ll do the big things right’.
It is affordable, versatile and you can reach a wide audience of potentially new customers. However, it is not a simple case of choosing a layout and stamping a random design on the front; your choice of design can actually affect the success of your business. Here are some reasons why this is the case and a few tips that you can take on board to help ensure that your business stationary presents your company in the best way possible.
You need to think about how you want to brand your company through the types of stationary that you use. Some businesses may prefer to use business cards while others want to add flyer printing from Helloprint into the mix. Whichever you choose, the more that you use stationary to advertise your business, the more your brand will expand.
For instance, if you constantly use your company’s logo in the corner of each type of stationary people will become familiar with it and identify that logo with your business.
This is branding and one of the greatest advantages that comes with using business stationary.
The design of your stationary is going to depend on your business. Think about the impression that you want to give and adjust your stationary design accordingly. A simple logo may be enough for one company but a more creative business such as an animation studio is going to want to incorporate this into their stationary and therefore is likely to include more pictures and colours.
A food and beverage company may include illustrations of food whilst a beauty company is likely to have photographs of beautiful models to attract the right audience. The font is also an important factor to consider. According to www.tingalls.com the field of graphology is ‘based on the belief that your handwriting says a lot about your personality and character, now that the world has gone digital it’s only logical that your font says a lot about your company’.
The pictures and photographs that you choose to include on your stationary are important because they are one of the first things that a potential customer will see. You need to pick images that are suitable and still appealing enough that it will grab customer’s attention. You may not wish to add any pictures at all, which is fine. Remember that stationary helps with networking and if your business is in the wedding industry, for instance, then a nice photograph of a wedded couple or even a giant wedding cake could be the aspect that makes customers pick up your stationary in the first place.
This post is in association with Benjamin Cambell