Tell us about your family: I am married with two kids, aged 12 and 7.
What did you do before coming up with your business idea and how was it making the transition? While I was at University in my early 20s, I volunteered to help children learn through creative methods as part of an initiative with London schools.
Whilst on maternity leave from my career in investment banking, I turned again to thinking how young children could be better supported in gaining maths confidence. I felt that there was too much suffering around maths for young children. It is totally unnecessary and we can fix this. I wanted to make children have that happy feeling whenever they had to do homework, thought about maths, or had maths classes coming up, and reduce maths anxiety.
I constantly had this nagging feeling that there was more I could do to help youngsters and make sure they weren’t missing out on the enjoyment of maths.
My answer was to create a fun board game, which would not only help children fall in with numbers and reduce maths anxiety, but would make the process fun and transferable to everyday life. And so the story of Race To Infinity (part of the BeGenio series) had begun.
I worked on developing it later with running a business with my partner, and raising my two kids.
What’s your favourite thing about running your own business. It’s feeling of pure joy I get when the lightbulb goes off and children start loving maths.
What’s the thing you least enjoy about running your own business. Drawing out and struggling with prototypes!
What has worked well about your business? Children are having serious fun playing the game, and I have rave reviews and fantastic testimonials from maths teachers, head teachers, directors of international tuition centres. Even children that loathe maths were jumping with excitement after less than 10 mins of playing the game.
What’s been your biggest business mistake? How did you deal with it? Not doing it earlier. However, I just continued to press on when it started keeping me up at night and I started having more dreams about my not continuing to work on it.
How do you fit in work with the family? Is your partner supportive of your business? It’s very hard to fit all in and I just always am determined to cope and fit all in so that nothing suffers. It’s a lot of sacrifice as I don’t have time to play or go out to enjoy any hobbies. My partner and I also work together in another business we run in health & nutrition, so he understands the pressures of setting up a business.
Would you ever give up your business to do something else? No. I will suffer and have no rest if I did. Even if it’s the last thing I do, I must get this board game out to help children fall in love with maths and reduce maths anxiety before I go do anything else.
Do you have an exit strategy? No. There is no way out. I must get this done.
Have you had your ‘I’ve made it’ moment? Tell us about it. If not when do you think it will come. No! My “I’ve made it” moment will come when I have distributed a 100,000 copies and gotten them into the hands of children and parents.
If you have a flexible working business opportunity, please explain briefly what you offer and how people find out more.
I have two flexible working business opportunities. One is as a distributor of the remarkable maths board game, the 2nd is as a distributor or franchisee of healthy kitchen equipment via a 70 year old company. To find out more pls send an email to email@example.com or send “interested in franchise” or “interested in maths game distribution” through the Contact us section of either of my websites.
Special offer: pre-order the game at www.easymathskills.com/game and get 20% off each copy you order – they will make fantastic, life-changing Xmas presents!