The Stars of Direct Selling named at UK awards @DSAUK

Award winners group shot The Stars of Direct Selling Awards have named the best of the British direct selling industry for the first time. Hosted by the Direct Selling Association (DSA), the trade body for the direct selling in the UK, the awards recognised eight of the most outstanding direct sellers in the UK at a ceremony held at Whittlebury Hall on the 6th November 2015.


The awards were judged by Saira Khan, from The Apprentice, Tricia Philips, the Daily Mirror’s award-winning small business editor, Kalpana Fitzpatrick, financial journalist and founder of and Lynda Mills, Director General of the DSA.


With over 400,000 people now working as direct sellers in the UK, the industry is continuing to grow in prominence as a real alternative to traditional employment. More people make money through direct selling than any other type of part time work, and the new direct selling awards recognise just some of the stars of the industry.


The winners included:

  • Direct selling rising star of the year – Jodie Jane Martinez, left, 27 from Dorset, who is a direct seller for Cambridge Weight Plan

Jodie headshot

  • Young direct seller of the year – Ashleigh Hammond, 26 from  Chester-Le-Street, who is a direct seller for Avon


  • 50+ direct seller of the year – Jackie Venables, 64 from Worcestershire, who is a direct seller for Oriflame


  • Direct selling partnership of the year – Sally Brinner, 53, Victoria Brinner, 28 and Brenda Wills, 83 from Buckinghamshire, who are direct sellers for Amway


  • Direct selling mentor of the year – Matthew Barraclough, 32 from Kent, who is a direct seller for Herbalife


Oge headshot

  • Part-time direct seller of the year – Oge Nwagwu, right, 42 from Gillingham who is a direct seller for Mary Kay Cosmetics


  • Direct selling star of the year – Rose Bunce, 54 from Dorset, who is a direct seller for Cambridge Weight Plan


  • Mumpreneur of the year – Alia Jones, 32 from Middlesex, who is a direct seller for Arbonne


Lynda Mills, Director General of the DSA says: “Direct selling appeals to a huge range of people from all walks of life, and our winners are great examples of those who have achieved great success, triumphed over adversity and helped others through their work. These awards are a true reflection of the strength of direct selling in the UK, with each winner demonstrating individual success, whatever that means for them.”


Ashleigh with Paul, Saira, LyndaDirect selling includes products bought from a catalogue delivered by direct sellers (such as cosmetics), products bought in a group party environment (like kitchen equipment or jewellery), products demonstrated in a customers’ home (such as make up), or products bought direct from a direct seller at events like craft fairs or fitness clubs (like cards or nutritional supplements). Members of the DSA include Avon, Forever Living, Herbalife, Stella & Dot and Amway.


Direct selling provides individuals with a unique opportunity to work flexibly around other commitments and run your own business.  When people begin direct selling they purchase a starter kit, which is on average £100 for a business kit and sample products. They can then begin selling the products, making back a percentage of the sales they make. The DSA is responsible for promoting the sector and regulating member companies.
Brinners headshot

More from Family Friendly Working
How can business owners share their technical expertise effectively?
By Bob Ferguson, Toastmasters International Busines owners with technical product or services...
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.