Entrepreneurs: you might have succeeded in getting your business set up but the hard work isn’t over. In fact – it is just about to begin.
Now you have set the wheels in motion you will need to do everything you can to make sure that your business is a success. One way you will do this is via marketing. Because, if no one knows you exist, how will they be able to use you?
There are many ways you can do this – you might want to start by setting up your social media pages to get a conversation started with potential customers, you may post leaflets with an incentive to look you up and you could give out your business card to those you would like to stay in touch with.
But, one of the best ways to market yourself– and one you might not have even considered yet – is through public speaking.
However, before you rush off to speak at the first event you can find, there are a few things to consider to make sure this is a benefit to you and not a waste of time or, even worse, a hindrance.
Who do you need to speak to?
You need to go to an event that will be attended by your target audience. Get the wrong crowd and you’ll definitely be wasting your time. Look for events that are relevant to you and your product and then get your message right and this could be incredibly beneficial for you and your new business. Plus, not only will you have lots of eyeballs on you as you talk, this message could then be spread further by word of mouth and social media.
Organise your own event
Of course, you don’t have to speak at someone else’s event – you could organise your own. You could invite other speakers to talk alongside you, which might also help to entice the guests. Then you can ensure each part of the event helps to promote you and your service, alongside the talk itself.
Know your audience
You should know who your target audience are – if you aren’t then get to know them. Understanding your audience and what they want will help you to approach them in the right way and allow both you and them to get the most out of your talk.
Research, research, research
You might know what you want to say, but do you know how to say it? The best way to research for your own talk is to watch and learn from others. This could mean watching Ted Talks or other speakers on YouTube. You might want to go to similar events – or even the event you plan to speak at -and see a few of the speakers there to gauge the format.
Prepare and practice
If your talk goes wrong this could have the opposite effect of what you intend.
So, don’t wing it – prepare your speech and practice it. Say it to yourself in the mirror, do it in front of a friend or a family member and go over it in your head until you know it off by heart.
Finally, use marketing to support your marketing …
You are talking in order to market yourself, but you should also market the fact you are going to be talking. Spread the word on social media, build up excitement and anticipation and get a conversation started with those that are going to be attending. Then, of course, you can always hand your business card out afterwards to make sure you stay in touch with the right people.
This post is in association with Chelsea Ellsworth