Running a Blockchain Company? 3 Reasons Why It’s Time to Hire a Blockchain PR Agency

With over 1,300 cryptocurrencies currently available for consumers to choose between, it’s fair to say that today’s blockchain marketplace is crowded. Distinguishing what separates you from the competition isn’t easy, which is why some companies have taken the logical step of hiring a blockchain PR agency to help get ahead.

Spending revenue on outsourced marketing is a difficult choice for any business owner. We, at DCForecasts, are going to give you three reasons why it could be the best choice you make, below.

1. You Need to Build Credibility

The general public, as well as potential investors and journalists, tend to look upon blockchain companies with a critical eye.  

Putting their fears at ease is part and parcel of your role as a business owner. A good blockchain PR agency will help you to do just that through a mixture of content creation and transparency.

Easily digestible content that’s packed full of relevant information can help to establish you as a leader in the world of blockchain. This can take the form of a blog post, YouTube video or even 280 characters on Twitter.

The latter – as well as other social media platforms – can be a great place to answer customer questions directly. Having an agency managing your social media presence will also mean you don’t have to worry about any embarrassing PR gaffs that have troubled other blockchain companies in the past.  

2. Every Blockchain PR Agency Will Have Useful Contacts

One of the easiest ways to market your product organically is by using influencer marketing. The only problem is that as a start-up blockchain company, you’re unlikely to have many useful names hanging around your phonebook.

This is where a blockchain PR agency can come into play. They’ll have hundreds of reputable industry contacts available at the click of a button.

Exposure on the social media channels of these influencers can help build brand awareness and, perhaps more importantly, trust.

Reputable agencies will also have pre-existing relationships with reputable publishers. As blockchain technology is still in its relative infancy, and due to its complex nature, it’s a topic area many publishers choose to outsource. This could leave a spot open for yourself to feature as a guest blogger on all things blockchain.

3. Your Search Engine Ranking Will Improve

Google’s first page of results captures somewhere between 71-92% of web traffic depending on who you believe. The second page, however, counts for just 6% of all website clicks. In other words, landing somewhere on the first page could be vital for your company’s survival.

As a blockchain expert, search engine ranking is unlikely to be your main forte. Specialist blockchain agencies, on the other hand, are home to search engine optimisation (SEO) experts who will be able to improve your ranking in a matter of weeks.

They’ll achieve this through a mixture of the following:

Making sure your website copy includes relevant keyword phrases
Including alt tags for media content
Adding metadata for each page on your site
Regularly posting blog content
Liaising with other website owners to arrange links to your website in their own content

With a first-page ranking on Google, it won’t be long before your blockchain company’s website starts receiving hits from all over the world.

Image sSource: Flickr

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