Shortlist announced for Amazon small business awards

Amazon has announced the launch of the Amazon Small Business Awards and revealed the inaugural shortlist. The Amazon Small Business Awards celebrates inspiring and unique UK small businesses selling on Amazon. The awards recognise small businesses across three categories: Small Business of the Year, Exporting Small Business of the Year, and Innovative Small Business of the Year. 

Amazon customers with a valid account are invited to select the winner, by voting for their favourite nominee in each category, until 11:59pm GMT on Sunday 24th November. When customers vote by visiting: they will enter a prize draw with up to 100 prizes on offer. 

“Small businesses are the backbone of Amazon’s drive for offering customers great value, selection and convenience,” said Simon Donegan, Head of UK Seller Services, Amazon, who announced the shortlist at the Amazon Academy held in Birmingham today. “These awards give us the opportunity to recognise and showcase some of the most impressive small businesses in the UK, and help others learn from their successes, and we are thrilled to be able to offer the winners a trip to our global head office in Seattle.”

Small Business winners from each category, due to be announced on 4th December, will receive a prize package including six months of dedicated account management, £10,000 of Amazon advertising credit, and a trip to Amazon’s Seattle head office to meet senior business leaders and receive 1-2-1 training on growing their business.

The nominees have been evaluated on a range of criteria in keeping with Amazon’s own customer obsession and dedication to offering the best available product selection and utmost convenience. The awards aim to identify small businesses that demonstrate deep customer centricity; that offer unique products that address customer needs innovatively; and that have a truly inspiring origin and company vision.

“We’re so pleased to be nominated for an Amazon Small Business Award”, said Hazel Reynolds, founder and CEO of Gamely Games, which has been shortlisted for the Small Business of the Year award. “We’ve had a brilliant year and the news of our nomination has given everyone a real lift ahead of a key trading period for our company. It’s fantastic to be shortlisted for the award and I’d like to thank our team for their help in achieving this significant milestone for our business.”

Since opening its sites to smaller, independent sellers nearly 20 years ago, Amazon has been a growth engine for millions of small businesses around the world. In 2000, 3 per cent of physical gross merchandise sales on Amazon came from third-party businesses. By 2018 this increased to 58 per cent, following years of investment in technology, infrastructure and selling tools to help them grow their business. Tens of thousands of UK-based small businesses now sell their products on Amazon’s global sites, helping to support more than 80,000 UK jobs and achieving over £2bn of export sales in 2018 alone.

In June, Amazon launched its Clicks and Mortar programme to help small businesses grow on both the high street and online. Over the course of the programme, more than 100 small online brands are being given the opportunity to test physical retail for the first time in pop-up shops around the country. Amazon is also helping create over 150 full-time apprenticeships in small online businesses through a £1 million SME Apprenticeship Fund, while the Amazon Academy training programme, which is running today in Birmingham, provides free digital training to help businesses to grow their sales and boost exports.

The full Amazon Small Business Awards shortlist is:

Small Business of the Year Award

Innovative Small Business of the Year Award

Exporting Small Business of the Year Award

To learn more about the millions of small and medium-sized businesses selling in Amazon’s stores, visit:

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