What marketing trends should your business prepare for in the next year? Clearly, the business world has been shaken up over the last nine months, so things are a bit up in the air. However, we can identify a few trends that should play a key role in promoting your company in 2021 such as digital signs, digital signage, information displays and more.
2020 has been a year where lots of businesses have lost a lot of money. As such, budgets are tighter than they were last year. This has led to the idea of business partnerships being a big marketing trend in 2021. Companies are banding together to form partnerships where they will promote one another’s services. It’s a great way to share the costs of a marketing campaign while tapping into a partner’s target audience. Business owners should start looking for potential partners in the coming months!
Search Engine Optimisation
SEO has been around for a while, but it’s grown in importance this year. Online businesses are thriving, pushing the competition for ranking spots further than ever before. Thus, you need to devote a lot of time to create a killer SEO strategy. This should begin by finding an agency to conduct a full SEO audit of your website. You can find out more here, but the general idea is that this audit helps you figure out what’s good/bad about your current setup. From here, you will target the weak points, strengthen the strong ones, and see improved search engine rankings.
On the topic of SEO, there’s a subsection of it that will grow bigger in the coming months and years. Voice searches refer to any searches conducted by someone speaking. This is on the rise, largely thanks to the virtual assistants – like Amazon Alexa. People have these smart devices in their homes and use them to conduct searches. As a result, you have to prepare for searches like this. It means that you need to focus on longer keywords and phrases, rather than just one or two words. So, a slight tweak to your SEO strategy is required.
Nobody can deny the sheer power an influencer has on the consumer market. People with thousands of online followers can promote your business and almost guarantee some new customers. The audience trusts the influencer’s judgement, and they also want to be a bit like them. So, when an influencer advertises a product, their fans flock to the store and buy it straight away. Your business needs to start making a list of influencers that best represent your product. Think about how they brand themselves, and also look at their target audience. You’re looking for someone that aligns with your brand and can promote you to an audience that would be interested in your offering.
It comes as no surprise that digital marketing dominates the trends for 2021. You should always look to grow your web presencepo as so many customers find businesses via the internet. By preparing for these trends, you’ll be one step ahead of everyone else. When they realise that these marketing ideas are successful, you’ll be way ahead of them.