Coffee is big business. It seems that we can’t even escape any highstreet without finding a coffee establishment or indie cafe to peruse and tantalise your taste buds. So there shouldn’t be any surprise that more people are considering this as a new business venture. Why wouldn’t you? There is big money to be made, and there is a hefty profit margin per cup of coffee that is for sure. While right now things are looking bleak, it is a golden opportunity to plan future business enterprises, and this could be just what your local community or town needs. So what do you need to think about? Here are some suggestions.
Create your own USP
A USP is a unique selling proposition, and in what can only be described as a crowded market, you need to find your own in order to stand out from the crowd. You have to consider all sorts to create something different. The facilities you offer, the feel of the place that you are hoping customers will stop and spend some time in. Right through to the decor, and how you or your staff working for you present yourself. The beverage industry has seen a bit of dip in recent months due to the pandemic, but that doesn’t mean to say that things won’t improve in the coming months ahead. This also has much to do with pricing and offers, as well as the choice on offer. You could also consider the service whether that is a fast takeaway option or table service, for example.
Think about the location
The location of your coffee house is vital, it needs to have decent footfall in order to survive on the high street, so ensure that you get yourself a prime location. However, bear in mind that a prime location often means a hefty rent so you might need to consider your overheads. Of course, once you are open and develop a reputation then this should be easily covered.
Presentation is key
More people are looking to spend their coffee breaks in small and diverse scenes, rather than the chain coffee shops we are seeing sprouting up everywhere. So take advantage of that and make sure that you take the presentation of your place as a high priority.
Understand the customer needs
Be sure to research your target and available audience. It is no good designing a bespoke coffee menu if you find that the taste buds of your target audience won’t appreciate them. Instead, appeal to the masses and slowly hone your skills in the barista field and add specialty coffees on to the menu. The same could be said for how you present the place, you want to appeal to the audience that is there, not hundreds of miles away.
Know your coffee
It’s important for you to know the product that you are selling, so get to know your coffee and the differences between the blend, the beans, and strength. This will help you engage with your customers and may even encourage them to come back for more.
Let’s hope this has given you something to think about when it comes to the future of business and what you could do.