Parents in business: Nadia of Amboora

Your name and age: Nadia Hamila, aged 40

Tell us about your family: Myself, my husband and my daughter, 6 years. We live in a house in Angel, London.

What is your business and what does it offer? My business, Amboora, supplies Moroccan Food with many health benefits. All my products are vegan, gluten and dairy free. We now only supply spice blends, La Kama, Marrakech Mechoui and Ras El Hanout, but this monthy we are releasing new sauces to the market. We pride ourselves on not only being a business but a platform which educates and inspires a community of people interested to learn more about Moroccan culture and get inspired by Moroccan cuisine.

What did you do before coming up with your business idea and how was it making the transition? I had always worked for start ups and in the space, mostly in sales and management positions. I knew how the industry worked and so I applied a lot of that knowledge to building my very own business. The transition probably would have been harder than it was without my background and experience, and it also became easier after I had my ‘lightbulb’ moment for the business – one that combines both my experience and passion. These transitions are always made easier once you realise a passion.

When did you launch? September, 2020. In the midst of lockdown, so not necessarily easy, but with the rise of online sales, it also worked in my favour.

How did you get started? I had a ‘lightbulb’ moment, then I saved money and started building a network. My lightbulb moment came after so many people in my life persistently asked for tips on how to achieve Moroccan flavours, ‘what spice did you use in that dish?’ etc, and I realised that there was not only a huge gap in the market for Moroccan flavours but that I had the knowledge about the balance of spice blends from family recipes and a background in food needed to fill that gap in the food industry. There was clearly demand for it, and so I began by putting together spice blends for my friends who were interested, and the business blossomed from there.

What’s your favourite thing about running your own business? -I have a six year old daughter who is so important to me and my husband, and owning my own business allows me to give her more time exactly when she needs it. Flexible, family-friendly working hours are great. My other favourite thing about running Amboora is that everyday I wake up with the knowledge that I am successfully pursuing a passion and doing something I love.

What’s the thing you least enjoy about running your own business? Running your own business means you get the perks of running the shop, but at the same time all of the responsibility. It’s all on me, and I have nothing to fall back on.

How do you fit in work with the family? I keep flexible hours. I involve Amber and my husband. The business was formed on the premise of teaching and inspiring Amber about her heritage, the business is even named Amboora, her Arabic nickname.

Find out more and buy Nadia’s delicious sauces and spices from www.amboora.com

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