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business, business planning, marketing »

[ 29 Aug 2018 | No Comment ]
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The flexibility afforded by running your own business from home means you can control your work-life balance far better than working an ordinary office job. However, it also means you have to constantly work to maintain your existing customer base and work to reach potential new clients. Although this may sometimes seem daunting and a big challenge for one person, there are in fact a few tried and tested steps that will help you keep a strong business profile with ease. Here we take a look at just three examples …

business, business planning, marketing, online business »

[ 20 Aug 2018 | No Comment ]
Image from Shutterstock

Purchases resulting from organic search are something that is available to every business owner, but a little knowledge can help you improve how your business makes the most of this strategy. Here are five simple dos and don’ts to help you make the most of organic search:
 
DO: Create relevant and quality content to match each stage of the buying cycle, taking your potential purchaser from information seeking to decision making to purchase.
DON’T: just create content at random or for the sake of filling pages. Have a strategy and make content …

business, business planning, marketing, online business »

[ 16 May 2018 | No Comment ]

If you’re a mom who likes to blog and be on social media, there’s more to just clicking share and post.  You can actually increase your blog’s brand awareness by planning out a solid social marketing strategy. With its growing span, business applications and uses, social media is a powerful marketing arsenal that could be the backbone of your blog’s road to monetization.
As a hip mom who already has valuable blog content to boot, all you need is an effective social media strategy to get a solid following and a …

business, Headline, marketing »

[ 25 Apr 2018 | No Comment ]

Digital marketing never stays static so Tim Butler of Innovation Visual has pulled together the four changes you need to know about this year:
Artificial intelligence, or AI, is a significant force in marketing. Machine learning – the ability for AI to learn and improve itself without explicitly being programmed has seen the functional scope of what is possible expand rapidly in recent years. Marketing is at the forefront of AI use. Google’s AdWords and Facebook both use AI to refine who is shown what adverts.
1)   Voice Search & Digital Assistants
The most …

business, marketing, pr »

[ 12 Apr 2018 | No Comment ]

With a passion for PR and over two decades of experience working with global brands, Bishopsteignton based Natalie Trice, is launching a series of workshops so that local businesses can put themselves on the map.

‘PR School’ is already a thriving online community and the workshops are an opportunity for people to find out more about PR and how it could help them raise awareness of their business, charity or organisation.
Natalie said, “Many people think that PR is only for celebrities and major players, but I simply do not agree. While …

business, marketing »

[ 4 Apr 2018 | No Comment ]

Investment in digital marketing continues to grow amongst companies of all size, as this channel becomes an increasingly important means of attracting potential customers online. According to Tim Butler, Founder of Innovation Visual, one development that is beginning to revolutionise search marketing is Voice Search. Google recently announced that 20% of searches on its mobile app and Android services are now carried out by voice, and this number is only likely to increase in the coming years.
The statistics for voice search today are proof of just how important this method …

business, business mums news, business planning, events, marketing »

[ 3 Nov 2017 | No Comment ]

Entrepreneurs: you might have succeeded in getting your business set up but the hard work isn’t over. In fact – it is just about to begin.
Now you have set the wheels in motion you will need to do everything you can to make sure that your business is a success. One way you will do this is via marketing. Because, if no one knows you exist, how will they be able to use you?
There are many ways you can do this – you might want to start by setting up …

business, Headline, marketing, Writing for a Living »

[ 4 Aug 2017 | No Comment ]

Earlier this summer I did a live twitter Q&A session on how to create engaging content with Sage. If you missed it, here are some of the tips I shared.

What is the most important thing you should know before creating content?

Ask yourself some quick questions. WHO is it aimed at? WHAT do you want them to do after seeing your content? HOW will you get them to act?

What benefits will you get from creating content?

Without fresh content any website is static: consumers today expect sites to have new and current …

business, Headline, marketing »

[ 30 Jun 2017 | No Comment ]

Looking to increase sales? Then focus on your customers and make them your number one priority, right? This is a good strategy – but according to Dr Sue Mitchell, author of The Authority Guide to Engaging your People, putting employee engagement at the core of your business can actually attract and retain even more customers, raise customer satisfaction, and deliver even higher company performance.
A Swiss study into retail banking, published in the Journal of Occupational and Organizational Psychology, shows that positive job attitudes (i.e. happy staff) breed success, rather than …

business, Headline, marketing, pr, sell your business »

[ 26 Jun 2017 | No Comment ]

We live in a world of stories. And storytelling can help us explain our business and make it resonate with our audience. So what makes a great story? The typical response is that the content has to be interesting, exciting or amusing. But according to Chris Hirsch of Toastmasters International, this couldn’t be further from the truth. A compelling story has little to do with the content and everything to do with the structure.
All stories, whatever the content, follow the same simple structure:

You start by setting the scene (Once upon …