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Articles in the marketing Category

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[ 25 Apr 2018 | No Comment ]

Digital marketing never stays static so Tim Butler of Innovation Visual has pulled together the four changes you need to know about this year:
Artificial intelligence, or AI, is a significant force in marketing. Machine learning – the ability for AI to learn and improve itself without explicitly being programmed has seen the functional scope of what is possible expand rapidly in recent years. Marketing is at the forefront of AI use. Google’s AdWords and Facebook both use AI to refine who is shown what adverts.
1)   Voice Search & Digital Assistants
The most …

business, marketing, pr »

[ 12 Apr 2018 | No Comment ]

With a passion for PR and over two decades of experience working with global brands, Bishopsteignton based Natalie Trice, is launching a series of workshops so that local businesses can put themselves on the map.

‘PR School’ is already a thriving online community and the workshops are an opportunity for people to find out more about PR and how it could help them raise awareness of their business, charity or organisation.
Natalie said, “Many people think that PR is only for celebrities and major players, but I simply do not agree. While …

business, marketing »

[ 4 Apr 2018 | No Comment ]
How will voice search affect the way you market your business?

Investment in digital marketing continues to grow amongst companies of all size, as this channel becomes an increasingly important means of attracting potential customers online. According to Tim Butler, Founder of Innovation Visual, one development that is beginning to revolutionise search marketing is Voice Search. Google recently announced that 20% of searches on its mobile app and Android services are now carried out by voice, and this number is only likely to increase in the coming years.
The statistics for voice search today are proof of just how important this method …

business, business mums news, business planning, events, marketing »

[ 3 Nov 2017 | No Comment ]

Entrepreneurs: you might have succeeded in getting your business set up but the hard work isn’t over. In fact – it is just about to begin.
Now you have set the wheels in motion you will need to do everything you can to make sure that your business is a success. One way you will do this is via marketing. Because, if no one knows you exist, how will they be able to use you?
There are many ways you can do this – you might want to start by setting up …

business, Headline, marketing, Writing for a Living »

[ 4 Aug 2017 | No Comment ]

Earlier this summer I did a live twitter Q&A session on how to create engaging content with Sage. If you missed it, here are some of the tips I shared.

What is the most important thing you should know before creating content?

Ask yourself some quick questions. WHO is it aimed at? WHAT do you want them to do after seeing your content? HOW will you get them to act?

What benefits will you get from creating content?

Without fresh content any website is static: consumers today expect sites to have new and current …

business, Headline, marketing »

[ 30 Jun 2017 | No Comment ]

Looking to increase sales? Then focus on your customers and make them your number one priority, right? This is a good strategy – but according to Dr Sue Mitchell, author of The Authority Guide to Engaging your People, putting employee engagement at the core of your business can actually attract and retain even more customers, raise customer satisfaction, and deliver even higher company performance.
A Swiss study into retail banking, published in the Journal of Occupational and Organizational Psychology, shows that positive job attitudes (i.e. happy staff) breed success, rather than …

business, Headline, marketing, pr, sell your business »

[ 26 Jun 2017 | No Comment ]

We live in a world of stories. And storytelling can help us explain our business and make it resonate with our audience. So what makes a great story? The typical response is that the content has to be interesting, exciting or amusing. But according to Chris Hirsch of Toastmasters International, this couldn’t be further from the truth. A compelling story has little to do with the content and everything to do with the structure.
All stories, whatever the content, follow the same simple structure:

You start by setting the scene (Once upon …

business, business mums news, business planning, Headline, marketing, pr »

[ 21 Jun 2017 | No Comment ]

Guest post by Steve Bustin
As Oscar Wilde so sagely pointed out, the only thing worse than being talked about is not being talked about. If you’re self-employed, running your own micro-business or if you’re working for someone else, you need people to know who you are and what you can do for them. It can help you find customers and make sales, get a new job or establish you as an industry ‘player’ or someone of influence.
While PR (public relations) looks at the management of reputation and perception by the …

business, business planning, Headline, marketing, training »

[ 28 Apr 2017 | No Comment ]

When delivering a sales presentation, one of your aims is to build trust with your audience. As sales guru Zig Ziglar says; if you get people to like you, they will listen to you, but if they trust you they will do business with you. So how do you build trust? Essie Rewane-Adejare from Toastmasters International suggests eight ways to gain your audience’s trust during a sales presentation:

Demonstrate your personal credibility.Know the product or service, and your company, inside out. Be knowledgeable about your industry and relevant news. Trust depends …

business, business planning, Headline, marketing »

[ 28 Sep 2016 | No Comment ]

It is almost a cliché to say “we deliver great customer service” and very rare to hear people declare they want to be a great customer.
However, Jean Gamester of Semaphora, believes that that when we are bad customers, when we are difficult to deal with, we might get attention in the short term, but in the long run we pay the price – with increased fees, damaged relationships and unpleasant working environments.
So how can we be a good customer? Here is Jean’s advice:
Selecting suppliers
The starting point is making a good …