Articles in the marketing Category
It is almost a cliché to say “we deliver great customer service” and very rare to hear people declare they want to be a great customer.
However, Jean Gamester of Semaphora, believes that that when we are bad customers, when we are difficult to deal with, we might get attention in the short term, but in the long run we pay the price – with increased fees, damaged relationships and unpleasant working environments.
So how can we be a good customer? Here is Jean’s advice:
The starting point is making a good …
By Chantal Cooke, author of ‘The Authority Guide to Marketing your Business Book’
For family friendly businesses, writing a book or creating an information product can be a great way to promote the business and bring in additional income while you spend time with your children. But only if you put some effort into marketing it.
So here are five easy ways to get your marketing on track:
Start early. As soon as you decide to write the book start telling people. If you use social media then talk about it there, tell …
If you’ve written a business book there are many ways to publish it; looking for a traditional publisher, working with an independent or going it alone. According to Sue Richardson of SRA Books in order to decide on the best publishing route, you first need to understand what you want to achieve. For example, if you want to sell copies at the back of the room, it can be expensive to buy them from a traditional publisher. On the other hand if it’s vital that your book appears in airport …
Family Friendly Working is packed with articles on all sorts of topics, whether you want to run your own business, join a party plan or direct sales business, or buy a franchise. On top of start up tips, we also have lots of tips on how to succeed. In this article. I round up some of our news and advice about sales and selling, one of the toughest yet most essential areas for all business owners.
There’s much more to selling than meets the eye, and developing a process can make …
Family Friendly Working is packed with articles on all sorts of topics, whether you want to run your own business, join a party plan or direct sales business, or buy a franchise. In this article. I round up some of our news and advice about your choices during and after maternity leave to make it easier for you to find out what you need to know.
For most women, particularly those having a first baby, going back to work after maternity leave is the main choice, perhaps because you want to …
Whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.
According to William Buist of Abelard Collaborative Consultancy and xTEN Club, marketing isn’t a science. It’s an art-form with a lot of science surrounding it. It’s a matter of human interaction.
This may sound a little too broad and all-encompassing, but it generally holds true: any marketing strategy that works in a one-on-one scenario will tend …
If you run a business that is aimed at parents, here are five tips from Alec Dobbie of Your baby Club to help you reach your target audience.
Aim to help parents – Being a parent is hard as parents they have a lot to balance: Work, household, finances, kids, their list is usually endless. Show them how you’re saving them money, making life easier, or providing the enrichment opportunity their kid needs. Let parents know you’re not just a company, you’re a partner in their crazy journey
Know that Mum is …
As everyone knows – word of mouth is a powerful marketing tool. It can bring customers to you in their droves, but just as easily it can turn them away. So how can you ensure that it’s working effectively for you?
Dominic Kitchin from The Science of Buying has some advice to help you use word of mouth to build your business:
As daunting as this may seem, it is possible to start and grow a business almost entirely through word-of-mouth.
For example, Zappos, the online clothing and shoe retailer, attributes much of …
Many business owners, directors and sales people, use networking as a means of attracting business – but the results can sometimes be disappointing.
According to William Buist, CEO of Abelard and Founder of xTEN Club, creating a great value proposition addresses this and increases the number and quality of your referrals.
A value proposition presents a clear picture of what you do that it is both memorable and referable to others.
Here are William Buist’s seven steps to a clear value proposition:
1) Your mission, your purpose
Start by detailing the core value of your …
One of the most effective ways of learning is to mimic the best. When it comes to encouraging us to buy – Santa Claus must be up there among the very best!
The UK spends on average £568 per person at Christmas (source: http://www.tnsxmas.com/uk) – that’s pretty hefty spending that Santa’s managed to rack up. And he gets milk and cookies at every house!
So how does he do it?
Shweta Jhajharia, from The London Coaching Group, takes a look at the marketing lessons we can learn from one of the most the …