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Articles in the marketing Category

business, Headline, marketing, pr, sell your business »

[ 26 Jun 2017 | No Comment ]

We live in a world of stories. And storytelling can help us explain our business and make it resonate with our audience. So what makes a great story? The typical response is that the content has to be interesting, exciting or amusing. But according to Chris Hirsch of Toastmasters International, this couldn’t be further from the truth. A compelling story has little to do with the content and everything to do with the structure.
All stories, whatever the content, follow the same simple structure:

You start by setting the scene (Once upon …

business, business mums news, business planning, Headline, marketing, pr »

[ 21 Jun 2017 | No Comment ]

Guest post by Steve Bustin
As Oscar Wilde so sagely pointed out, the only thing worse than being talked about is not being talked about. If you’re self-employed, running your own micro-business or if you’re working for someone else, you need people to know who you are and what you can do for them. It can help you find customers and make sales, get a new job or establish you as an industry ‘player’ or someone of influence.
While PR (public relations) looks at the management of reputation and perception by the …

business, business planning, Headline, marketing, training »

[ 28 Apr 2017 | No Comment ]

When delivering a sales presentation, one of your aims is to build trust with your audience. As sales guru Zig Ziglar says; if you get people to like you, they will listen to you, but if they trust you they will do business with you. So how do you build trust? Essie Rewane-Adejare from Toastmasters International suggests eight ways to gain your audience’s trust during a sales presentation:

Demonstrate your personal credibility.Know the product or service, and your company, inside out. Be knowledgeable about your industry and relevant news. Trust depends …

business, business planning, Headline, marketing »

[ 28 Sep 2016 | No Comment ]

It is almost a cliché to say “we deliver great customer service” and very rare to hear people declare they want to be a great customer.
However, Jean Gamester of Semaphora, believes that that when we are bad customers, when we are difficult to deal with, we might get attention in the short term, but in the long run we pay the price – with increased fees, damaged relationships and unpleasant working environments.
So how can we be a good customer? Here is Jean’s advice:
Selecting suppliers
The starting point is making a good …

business, Headline, marketing »

[ 11 Jul 2016 | No Comment ]

By Chantal Cooke, author of ‘The Authority Guide to Marketing your Business Book’
For family friendly businesses, writing a book or creating an information product can be a great way to promote the business and bring in additional income while you spend time with your children. But only if you put some effort into marketing it.
So here are five easy ways to get your marketing on track:

Start early. As soon as you decide to write the book start telling people. If you use social media then talk about it there, tell …

business, business planning, marketing, pr, Writing for a Living »

[ 30 Oct 2015 | No Comment ]

If you’ve written a business book there are many ways to publish it; looking for a traditional publisher, working with an independent or going it alone. According to Sue Richardson of SRA Books in order to decide on the best publishing route, you first need to understand what you want to achieve. For example, if you want to sell copies at the back of the room, it can be expensive to buy them from a traditional publisher. On the other hand if it’s vital that your book appears in airport …

business, business planning, Headline, marketing, training »

[ 6 Jul 2015 | No Comment ]
Find out about: Improving Your Sales Skills

Family Friendly Working is packed with articles on all sorts of topics, whether you want to run your own business, join a party plan or direct sales business, or buy a franchise. On top of start up tips, we also have lots of tips on how to succeed. In this article. I round up some of our news and advice about sales and selling, one of the toughest yet most essential areas for all business owners.
There’s much more to selling than meets the eye, and developing a process can make …

business, business mums news, Headline, marketing »

[ 22 Jun 2015 | No Comment ]

Family Friendly Working is packed with articles on all sorts of topics, whether you want to run your own business, join a party plan or direct sales business, or buy a franchise. In this article. I round up some of our news and advice about  your choices during and after maternity leave to make it easier for you to find out what you need to know.
For most women, particularly those having a first baby, going back to work after maternity leave is the main choice, perhaps because you want to …

business, business planning, marketing »

[ 21 Feb 2015 | No Comment ]

Whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.
According to William Buist of Abelard Collaborative Consultancy and xTEN Club, marketing isn’t a science. It’s an art-form with a lot of science surrounding it. It’s a matter of human interaction.
This may sound a little too broad and all-encompassing, but it generally holds true: any marketing strategy that works in a one-on-one scenario will tend …

business, marketing »

[ 29 Jan 2015 | No Comment ]

If you run a business that is aimed at parents, here are five tips from Alec Dobbie of Your baby Club to help you reach your target audience.

Aim to help parents – Being a parent is hard as parents they have a lot to balance: Work, household, finances, kids, their list is usually endless. Show them how you’re saving them money, making life easier, or providing the enrichment opportunity their kid needs. Let parents know you’re not just a company, you’re a partner in their crazy journey
Know that Mum is …