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[ 27 Nov 2013 | No Comment ]

If you’ve got a business, working with bloggers to spread the word might seem like a great idea, but how do you go about it? Here are five steps to help you.
1. Think about your target audience. Who do you want to reach? If your business is UK wide, you might have a wide group of bloggers to contact. If you only want to reach mums in a certain locale, your list will be shorter.
2. Is your business right for each blog? A blanket approach will lose you good will: …

business, marketing, pr »

[ 9 Nov 2013 | No Comment ]

I’ve written some tips for Sage about business promotion as part of their Sage Business Expert programme. Pop over and read the tips at the Sage Blog.
The tips cover PR, Advertising, Online marketing and more – plus you can browse other articles from Sage Business Experts.

business mums news, marketing, pr »

[ 26 Feb 2013 | No Comment ]

Firstly, what is USP?
Well your USP is your Unique Selling Points. Your unique selling points are the points which make your business or service different or ‘unique’ from other companies and if used to promote your business or service will attract the right customers to you.
Now you may think you already know all the points which make you business different from the rest but a great way to find out what you may have missed is to ask friends and family what they think.
Also another way to pin point your …

business mums news, pr »

[ 30 Jan 2013 | No Comment ]

January is a great time for planning your PR throughout the year. If you need some inspiration to come up with an angle for your press releases, we’ve compiled some of the things which you might want to include throughout the year:

Seasons – You can also tie in a press release with a holiday or special occasion. Could your business do something related to Valentines Day, Fathers Day or school holidays?
Charity work – Do not hide your light under a bushel if your business is making a donation to charity. …

business, business opportunities, pr »

[ 10 Oct 2012 | No Comment ]

Do you run a family business and work with members of your family?
Are you facing any challenges or dilemmas connected to your business and family?
Are you worried about the future of your company? Finding it hard in the current economic conditions?
Whatever your situation we want to hear from you!
To find out more please contact Celia at Twofour on 0207 438 1918 or e mail celia.frayne@twofour.co.uk
 

business, Headline, marketing, pr »

[ 9 Oct 2012 | No Comment ]

This month we’re bringing you lots of improvements at ACEInspire! Several of our websites have a fresh new look to complement the great content. This week we’re highlighting www.prbasics.co.uk, a site to help you whether you want to learn to do your own PR and marketing, or get advice on finding someone to help you.
 Top Articles:

How to create a great advert
How to create a marketing campaign
6 ways you can promote your business
Learning the tricks of free marketing
11 things to check when choosing a marketing agency

Explore the site and let us …

business, Business Promotion, Headline, marketing, pr »

[ 9 Apr 2012 | No Comment ]

Promoting your business is a big part of making your business a success, so our present to you this Easter is 50% off Antonia Chitty’s A Guide To Promoting Your Business.
A Guide To Promoting Your Business  is for you if you are:

Already have a business and are trying to grow 
Starting a new business and would like to do your own PR
Creating a PR plan
Looking for ideas on how to get coverage for you business
Trying to increase business sales
Looking for more clients.

What other customers have said about A Guide To Promoting Your Business:

“This workbook …

business mums news, Headline, pr »

[ 4 Nov 2011 | No Comment ]

Mumpreneur UK are looking to compile a list of their top 100 business women to help raise the profile of women in business throughout the UK and Ireland.
So are you a mum, grandma or mum to be who wants to raise the profile of your business and hopefully appear in the list?
If you are then visit Mumpreneur UK to see the full T&C’s and enter using their entry form.
Closing date Friday 18th November and the list will be published 1st December.
Good luck!

business, Headline, pr »

[ 2 Nov 2011 | No Comment ]

Right you have managed to create a great press release and want to include other items to reinforce how great your product/service is. Well a press pack can do this.
Press packs are a great way for promoting your business and here are some tips on how to create them.
Press packs contain your press release along with additional information and samples. Sending the pack through the post can be costly but you can be creative by doing it this way.
How can you make your pack stand out? …

business, Headline, pr »

[ 20 Oct 2011 | No Comment ]

When you are starting out in business, funds can be very limited and you have no doubt already spent a lot of money setting up so when it comes to generating interest and customers for your business, you may not have a lot of spare money left to pay for PR.
So here are some tips on writing your own press releases which will save you valuable money for other important aspects of promoting your business.
What is a press release? A press release is a newsworthy story about your business which …