Headline, Mumpreneur Profiles, mumpreneurs »

[ 5 May 2018 | No Comment ]

Hi, I’m Shirley Goodgroves, 44. I’m married to Roger and I have 2 children age 19 and 13 plus 2 older stepchildren and a loopy cocker spaniel called Baxter.  We live in a village in South Buckinghamshire.  I run Two Birds London which specialises in practice wear and club uniforms for performance sports such as ice skating, roller skating, gymnastics, swimming and more.  Before  I set up this company, I had a wide and varied working life doing everything from customer services to project management for a telelcommunications company to interior …

business, Headline »

[ 3 May 2018 | No Comment ]

Attracting and engaging investors is the key to equity crowdfunding. So what exactly are investors looking for? What makes the difference in their decision to invest or not?
Sophisticated and Retail Investors
Investors can be divided into two types: retail investors and sophisticated investors. Retail investors are investing more emotionally. Sophisticated investors typically invest more than retail investors, but the amount they invest doesn’t necessarily reflect their level of sophistication.
While it’s definitely more a spectrum than two clear camps, there are some common identifying features:

Retail investors make their decisions based on emotional …

Headline, work »

[ 30 Apr 2018 | No Comment ]

By communicating, we forward information to the other person. Or do we?
Frequently we experience miscommunication where part of the information is lost or misunderstood by the other person.  Both people think they understand what has been passed between them but it turns out there has been a potentially damaging “illusion of communication”.
When talking to another person words are filtered through our own unique context grid which is made up of our strongly held opinions, beliefs, and attitudes – shaped and reinforced over a lifetime.  This personal filtering results in words …

coaching mums, Headline »

[ 28 Apr 2018 | No Comment ]

How accurate is our ability to self-evaluate? Are you as good as you think you are? The chances are you may not be quite as expert as you imagine and your ability to self-evaluate may be tinted through rose-coloured spectacles, says Ally Yates author of ‘Utter Confidence: How what you say and do influences your effectiveness in business’
Research published in 1999 resulted in the eponymous phenomenon known as the Dunning-Kruger effect. The research revealed the existence of a cognitive bias of illusory superiority, where people judge themselves as better than others …

Headline, work »

[ 27 Apr 2018 | No Comment ]

The attitudes and behaviours of colleagues towards people returning to work from sick leave can have a big impact on whether or not a worker feels they are fairly treated by their organisation.
According to a new study by researchers at the University of East Anglia (UEA) and Stockholm University, there is a clear link between a person’s health and their perceptions of fairness at work over time. The most significant factor in that link is the amount of support a worker feels he or she gets from colleagues.
The research, published …

business mums news »

[ 26 Apr 2018 | No Comment ]

There are modern technologies that can help you manage your business efficiently to save costs, provide a better service and keep your drivers safe on the road. Here are just some business travel essentials you and your company can benefit from.
Use advanced data to monitor how your fleet are driving. It can be important for brand management, for the safety of your employees and for other road users that your drivers are safe on the road. Mark each vehicle with a telematics device to monitor how safely they are driving, …

business, Home Office, Mum's Home Office »

[ 26 Apr 2018 | No Comment ]

Not all telecoms solutions are the same, and every business has different requirements. So, make sure you are being quoted for what your business really needs – and don’t just compare prices as you’ll end up comparing apples with pears.
Check the following:

The price is fixed for duration of the contract
No set up fees or minimum charges on calls
Calls rounded up to the nearest minute – this can add 25% to the overall cost of calls
Prices to destinations you call regularly
Special promotions – a charity was being offered free intra-site calls …

Mumpreneur Profiles »

[ 25 Apr 2018 | No Comment ]

My name is Stephanie Marko and I never had any intention of being a mumpreneur.  As a professional, I gave up my salary work when my first child was born in 2002 and took up the hardest job I would ever have in my life: being a mum.
By 2008 we had three children and I was looking forward to the day that our youngest would start nursery school.  I had plans to return to the gym and to start writing again, but I also had a nagging problem when it …

business, Headline, marketing »

[ 25 Apr 2018 | No Comment ]

Digital marketing never stays static so Tim Butler of Innovation Visual has pulled together the four changes you need to know about this year:
Artificial intelligence, or AI, is a significant force in marketing. Machine learning – the ability for AI to learn and improve itself without explicitly being programmed has seen the functional scope of what is possible expand rapidly in recent years. Marketing is at the forefront of AI use. Google’s AdWords and Facebook both use AI to refine who is shown what adverts.
1)   Voice Search & Digital Assistants
The most …

Headline, online mums »

[ 24 Apr 2018 | No Comment ]

Dr Maite Ferrin, is renowned internationally for her work in treating children and young people. Below she shares her tips on how to help protect children online:
Top Tips to Keep Children Safe Online:

Talk it Over

Parents need to have open conversations with their children about safe internet use, constantly educating them about the dangers of misuse. Children need to feel comfortable speaking to parents about their online and offline experiences, rather than feeling like they have to hide.

Ensure Safety

Parents need to be aware of the risks that the internet poses on …