PR: Monitoring the results
byHow do you know your promotion is working? There is little point in working hard on marketing and PR if you can’t tell which…
getting press coverage
PR: What does your target read?
byToday, there are many different avenues open to entrepreneurs looking to get the word out about what their business offers. From traditional print media…
PR: Create an angle
byNote down which sectors of the media will be interested in your news, and don’t forget to include different angles for trade and consumer…
PR Tips
byHow do people find your business? You can have a great company with fabulous products or services, but unless you are extremely lucky, every…