Mumpreneur profile: Jenni of Chance Coaching

Jenni Donato, age 38 is founder of Chance Coaching. Read on to find out about how she set up her business:

I’m a mother of 2 adorable children and the wife of an amazing husband – to anyone looking in – we probably seem completely normal, however at the age of 2.5 we found out my daughter had lived with a dislocated hip from birth, had a condition called hip dysplasia and needed a major operation, a cast from the waist down for at least 3 months, then learn to walk again.

My daughter battled through the toughest times with a constant smile on her face, never once complained and showed me what the strength of character can achieve. If anyone doesn’t believe determination can combat anything, I have a video of her going down a slide at soft play in a full spica cast, which will easily prove them wrong.

As a family, her diagnosis and treatment rocked us to our core and drastically changed us all. However, without this rollercoaster of a journey, I would not be sitting here now, pursuing my dream of helping others through life coaching.

I started my career as an Environmental Consultant, traveling the UK helping companies design products and packaging.  I loved my job but as the government cut more and more funding the focus turned to policy and – after I had my daughter – I knew I didn’t want to go back. Once things settled and we finally got our amazing son, my mind turned back to what I wanted to do as a career. I wanted to get back into helping people on a 1-2-1 level, and wanted to be a good role model for my children – showing them that no matter what – we could do anything. Once I discovered I could help others by using what I had learned on our rollercoaster of a family journey, there really wasn’t anything else I wanted to do. The transition has been hard. I love my kids, I love my job, but balancing them both and still having time for me and my husband is a massive challenge!

The opportunity of my daughter starting school and now having my son in a child-minder a couple of days a week has given me the drive to really focus on how I want myself – and my business – to look in 4 years time when my son starts full-time school. I am filled with excitement about this massive new chapter, however this comes with a mass of sadness about the end of my pre-school adventures with my children. I’m therefore trying to cherish both nurturing a new business and not missing out on my kids youngest years. It’s hard and it seems the emotional rollercoaster isn’t over yet!

My favourite thing about having my own business is deciding my company values. I truly want to help people who need it most. This is why I have set up Chance Coaching as a not-for-profit company providing Life and Family Coaching to mothers going through a range of different life challenges such as building confidence for returning to work, creating better daily routines to create more family time or fostering better relationships with those closest to them. The company profits are put back into the community by providing coaching for mothers with children with additional needs and/or disabilities within certain eligibility criteria.

My website is and I’m happy to offer a 20% discount on any of my 3, 6 or 12 month packages to anyone who quotes ‘Family Friendly Working


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