Mumpreneur profile: Magda of Just Cuts

Your Name and Age: Magda Deaconescu – 38 years old

Tell us about your family:

I’m originally from Poland and came over to the UK when I was 24. I met my now husband and we have been together for 12 years. We have two beautiful daughters who are eight and 10.

What did you do before coming up with your business idea and how was it making the transition?

I’d previously worked as a Certified Software Developer for Microsoft in South Africa. After that, I came to the UK and was a project manager in the NHS for space utilisation. I knew I wanted something different and started looking for a change in career, but in the process, I fell pregnant and went on permanent maternity leave.  

When did you launch?

March 2019

How did you get started?

Before I found Just Cuts, I was a stay-at-home mum for the girls. When they had got to school age, I realised I had to do something for myself. It was always my dream to have my own salon so I started looking for something to fulfil that. I discovered Just Cuts, met with the Franchise Recruitment Manager and I instantly fell in love with the brand. The whole philosophy of the business was perfect: they’re extremely family-orientated.

What’s your favourite thing about running your own business?

I think the best thing about running your own business is the sense of independence and empowerment. I wake up knowing there’s something that needs doing. I enjoy being busy and going to the salon gives me that feeling of fulfilment. It’s also important to I feel Im doing something that’s beneficial for my family.

What has worked well about your business?

Although my actual lifestyle hasn’t changed, I’m surprised by the time I have free to spend with my family. I can still take the girls to school every single day and it’s given me confidence my business can work without me while I do that.

What’s been your biggest business mistake? How did you deal with it?

Business is still very much new to me at the moment. It sounds a cliché, but the only mistake I’ve made was not getting into it sooner. I had placed some doubt in my own mind about what I wanted to do, but the opportunity presented itself at the right time.

How do you fit in work with the family? Is your partner supportive of your business?

My husband is extremely supportive. With the first salon, he was busy working away in the background with the salon fit-out – he’s been amazing throughout all of this. It hasn’t impacted my lifestyle in any way – I don’t miss out on time with my family in the week and we can still get away at the weekend. The Just Cuts business model provides the security and structure for anything I could ever need.

Are you working towards a financial goal for your business?

I’m aiming to have at least 10 salons within three years. In terms of a longterm goal, I want to be able to provide a secure platform for my children – that’s the ultimate achievement.

Do you have an exit strategy?

My plan would be to retire and have the girls take over – if they’re inclined to do so. At the moment, the hair and beauty industry is very appealing to them, so that could be an option in the future.

Have you had your ‘I’ve made it’ moment?  Tell us about it.  If not when do you think it will come?

My moment was when we cut the ribbon on our first salon. It quickly became a reality that I’d actually achieved one of my dreams and I was ready for the next one. I knew, right then, I’d made the right decision.

Where do you hope to be in five years’ time?

I hope to still be in London opening more salons. The goal is to build a business empire and create a legacy for my children.

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