Parents in Business: Monique of Perfect Parent Planner

Organisation Expert, Monique Sveinsson, 44 has worked with the likes of Disney, LinkedIn, Google and Facebook and run some of the World’s largest sporting ceremonies and theatre shows as part of her theatre and event-planning career.  She is now putting her impeccable skills to good use having created a product to help other parents find better balance in their lives, with a business that enables her to work flexibly around her family, in partnership with her husband.

Monique, is a mum of 2 from Cambridgeshire who alongside her husband, Agust Sveinsson, has created a ‘Perfect Parent Planner’ – a planner and diary that focuses on the tasks you have to do as a juggling parent, taking a practical look at family life and offering guidance on how to structure your week and also have time for you.

What did you do before coming up with your business idea and how was it making the transition? 

Although beginning my theatrical journey as a dancer, I have worked both sides of the curtain later becoming a stage manager for the renowned West End production War Horse. I have honed my planning and time management skills through 20 years in theatre and stage management.  Impeccable organisation was key not only in the theatre but also when I was involved in the planning and running of some of the world’s largest sporting ceremonies. I have always been passionate about helping others be more organised and happy and now I am putting my skills to good use having created a product to help others find better balance in their lives.

How did you get started?

The word ‘organised’ sums me up to a tee – I describe my organisational skills as ‘extreme’ – I have a very structured, logistical brain which is focused on the order of things, so, what others see as logistical nightmares, I can plan to perfection in my sleep! With this in mind, myself and my husband have used our experiences, innovation and creativity to design our ‘Perfect Parent Planner’ – a diary-style planner purposed to reduce the overwhelm of family life by providing parents practical guidance on structuring time and a space to organise their weekly routine

What’s your favourite thing about running your own business

Being able to share my passion for organisation along with my passion for structured lifestyles that allow parents time to also focus on them.

Whilst the planner’s creation stems from organising family life, I am keen to use our planner as a tool to highlights the importance of keeping on top of your own life too: your goals, health, fitness, leisure and general self-care – going as far as to include a handy section in the planner solely focusing on the individual as a person rather than a parent.

How do you fit in work with the family?

Our new business does enables my husband and I to work flexibly around our family. I practice what I preach and use our planner for our own schedules and organising.

Have you had your ‘I’ve made it’ moment?  Tell us about it. 

I felt my career peaked when I worked on the popular West End show We Will Rock You, working closely with Brian May and Roger Taylor and also taking a role as a theatre stage manager of War Horse in the West End, which saw me responsible for over 100 people’s call times, 6 days a week.  I also dealt with all the logistics of taking the incredible show to a worldwide audience as part of National Theatre Live (NT Live), where the show was screened in cinema across the globe.

Being a professional organiser, I have already had success with another planner business where I created a planner specifically for entrepreneurs and sold thousands worldwide, having found a system that worked well. This is why I am now on a mission to help parents get more organised and productive so I was thrilled to see our planner mock up from the printers – I was so overwhelmed I cried! I hope the next peak is seeing that also being as equality successful worldwide.

Where do you hope to be in five years time?

I would love to create a movement via my online Facebook community and see school playgrounds across the UK, full of organised parents checking their planners!




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