Parents in business: Lucy Griffiths

Your name and age: Lucy Griffiths, 42

Tell us about your family:

It’s just the three of us – my husband and our 4-year-old son, Ben. My husband worked for an investment bank for many years before joining me in business at the start of this year. Something that has been utterly terrifying and brilliant. It began to feel “real” when my husband was also working on the business with me.

I hear all these “successful” people talking about retiring their husbands. My husband still works hard in our two businesses, but he gets to choose hours that work around family life. And we share childcare in the school holidays.

What did you do before coming up with your business idea and how was it making the transition?

I was a journalist working in difficult and dangerous places. I’d reported from Iraq, Afghanistan and was covering the conflict in Ukraine and dodging Russian rebels and taking folic acid when I was pregnant, and I didn’t want to continue doing this. I had to do something different…

I then had a really terrible birth, and it knocked the stuffing out of me. I was incontinent, and unable to walk down a hill without peeing. Sitting in an office, and managing my bladder situation was impossible, let alone reporting from a war zone.

This was the make-or-break moment to go for it.

When did you launch?

In January 2016, I was still on maternity leave and breastfeeding at 1am and looking at property sites on my phone when I spotted a wreck in Camden that was just about affordable at auction. I knew it was mine.

We made a bid for it in the auction (super scary!!!) and we bought a property that we renovated. My 9-month-old son was with me for every step of the journey and befriended all the builders!

That got me into Airbnb and property renovation, and we set up our first business.

This has earned over 6-figures, and we manage 3 Airbnbs and 10 properties.

But I was bored of just doing Airbnb admin. So my second business was born…

How did you get started?

I had done a Master’s Degree in Coaching while I was working in Iraq, and I wanted to put my coaching skills to good use. I realised there was a gap in the market for someone to teach people how to show up and be confident on camera.

I launched my business in November 2016. It’s not been easy, and there’s definitely been challenges along the way, but I’m now in a position where I get to work with major businesses from around the world, and I’ve sold over 11,000 courses. 

What’s your favourite thing about running your own business?

I hated dealing with crappy bosses and bureaucratic organisations that couldn’t make a decision. I get to make the decisions. If I don’t make a decision, then the buck stops with me.

I love the flexibility and freedom it affords around childcare, but on a satisfying day-to-day level, it’s actually being able to make your own choices and decisions and not have to answer to anyone and put up with pointless meetings.

What’s the thing you least enjoy about running your own business?

The tech is boring when it doesn’t work.

When you’re in a funk, it’s hard to pull yourself out. Thank goodness for YouTube motivational videos.

And I’m rubbish at accounting… thank goodness my husband deals with that stuff!

What has worked well about your business?

Creating courses and teaching people to create and sell courses has been life-changing. Simply because you can create a course, which does take work, but then you can sell thousands of them.

What’s been your biggest business mistake?  How did you deal with it?

I’m the person in the supermarket that always buys the 3 for 4 deals. I’m a seller’s dream. That means I’m a sucker for marketing, and have invested in business coaches and tech gurus that weren’t exactly stellar. Three years on, I fall less for marketing spin, and am very selective about who I work with.

How do you fit in work with the family?

I work while my son’s at school, and then pick him up, and we have family time until he sleeps, and then I have clients and training sessions with people from the US until about 11pm. About ¾ of my audience is from the US so actually being available in the evening works well for them.

Are you working towards a financial goal for your business?

I’m in the process of setting up other businesses, and so I am definitely looking to diversify my skills and knowledge with other thought leaders and influencers. I am aiming for 7+ figures in my business in 2020.

Would you ever give up your business to do something else?

I love writing and creating. As long as that is at the core of my business, I’m following my passion. If I started to feel that it wasn’t fun anymore, I would look to do something different, but I absolutely love what I do right now!

Do you have an exit strategy?

With the courses and my membership, it means that I don’t need to exit, I just have to improve the passive income streams, and can step back from the day to day running of the business to focus on more writing and public speaking.

Have you had your ‘I’ve made it’ moment?  Tell us about it.  If not when do you think it will come?

I’m a Virgo… we never think we’ve made it!

Where do you hope to be in five years time?

Still selling courses and my membership, but also allowing myself more time to speak at events and write more. And of course, have over a million views on my YouTube channel.

Your website link.

If you can offer a discount or special promotion for Family Friendly Working readers, please write it here:

If you’d like to get over your fear of being on video, check out my Confident on Camera course for $9:

And if you’re interested in on-going support to help you build your YouTube channel, check out my membership for just $29 a month:

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