Today, 300 young women are spending a day learning more about why the City is a viable career choice for them.
It’s all part of She Can Be…, an initiative run by The Lord Mayor’s Appeal which aims to improve gender equality in business and empower young women to pursue careers in business. In the She Can Be… benchmark survey, 51% of those surveyed believed the City is more a place for boys to work than girls.
She Can Be… opens up the City to untapped talent through a one day event in which groups of young women visit City firms and meet role models to learn about how their skills are valuable to the workplace, the diversity of backgrounds of the City’s employees, and why the City wants to recruit them.
At a time when 67% of 11 – 21 year old young women believed that they do not have the same chances as men (Girlguiding Girls’ Attitudes Survey 2018), She Can Be… aims to change this perception by empowering young women to make informed decisions about their careers – framing the City as not only a viable, but an exciting option for them. In a follow up to last year’s event, 88% of young women felt empowered to make decisions about their careers after She Can Be… and 86% of young women would consider a career in the City after the event. One participant commented, “I pledge to have confidence in my abilities and remember to take every opportunity.”
Find out more:
2020 Impact Report – https://www.thelordmayorsappeal.org/about/impact-report-2020/