Mum launches tableware to keep meals on track

Munchy Play®, an London start-up, has launched the first-ever children’s plate with a built-in track.

Sophia Procter, founder and CEO of Munchy Play®, said; “As any parent knows, dining with a little one can be a challenge. This was an all-too-familiar scene at my house, except when my son had his favourite toys with him. One day I experimented with a make-shift track around his plate, and that’s where it all began!”

Sophie’s aim is for the plates to encourage little ones to the table and make mealtimes enjoyable for everyone. There are three fun designs, including; a train-themed Choo-Choo plate, racetrack Vroom-Vroom plate, and a picnic inspired Tea Party plate. She continues, “Taking a prototype to the streets of London, I was overwhelmed by the feedback from parents. Inspired by this, I set out to create a tableware range that would excite kids about dining. After all, the best way to get kids to the dinner table and keep them there, is to make it an enjoyable place to be.”

The start-up received mentorship from Newable, part of Enterprise Europe Network. Liam Hickey, Innovation Advisor at Newable, said: “SMEs are the beating heart of British business, helping to drive innovation with forward-thinking solutions. Munchy Play is one such start-up that we’ve been proud to support with guidance along the way. Now more than ever, it’s important to get behind great British design and manufacturing, and champion start-up’s like this.”

Munchy Play® plates are suitable for children aged six months upward. There’s high-sides for self-feeding, a non-slip base, and a built-in track compatible with leading toy trains, cars and figurines. Made from polypropylene, plates are easy-to-clean, dishwasher safe, and CE certified. They are also free of; BPA, PVC, and melamine. 

Made in Britain, the exclusive collection is now available on Amazon, and retailing at £14.50. To stay up to date with the latest news and product launches, please visit: and follow @munchyplay on Twitter, Facebook, and Instagram.

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