The first wave of Covid-19 has passed, but the impacts are set to change lives forever. This is especially true for anyone that runs a small business. For many, what once promised to be a temporary shift towards working from home has now become a permanent solution.
If you find yourself faced with this prospect, it’s vital that you make the necessary adjustments to accommodate the change. Otherwise, productivity and profitability will slide. Here’s how to ensure that your business remains in safe hands.
Take Care Of The Admin
When working from home seemed to be a short-term measure, there was very little admin to consider. As long as you had good communication tech on your side, you could carry on in a way that felt natural. Now that the goalposts have shifted, though, it’s important to put legal preparations in place. Otherwise, you may find that the future of your SME is on far less stable ground. In turn, it can lead to major problems for your time and financial management.
Build A Designated Workspace
A few weeks of working from the sofa were acceptable, albeit challenging. However, trying to work with children running around on a permanent basis. If you aren’t blessed with a suitable home office space, building a summer house can provide the desired results. Aside from removing the distractions caused by your family, it’ll be a great tool for your mindset. After all, it will force you to wake up and ‘go to work’ as you would have in the pre-coronavirus days.
Think About Your Workforce
If you’ve been working from home, it’s likely that your staff members have done the same. This may work for the bulk of your endeavours. When it comes to the prospect of expanding, though, you’ll want to consider the gig economy. Using freelancers in this way can save finances and reduce the admin work. It’ll also reduce the pressure due to the flexibility of this approach. Meanwhile, outsourced services can be used to revamp your customer care and telecoms.
Build An Online Presence
Whether you’ve closed a brick and mortar store for online selling or shut down the office, a virtual address is key. You know that working from home doesn’t impact the quality of your work, but some people will judge the firm for this factor. Crucially, though, you need to gain visibility and awareness. Without physical locations, digital marketing is crucial. SEO, social influencers, PPC, and website content are all key. Finding new ways to engage audiences will make all the difference.
While building a new strategy is vital, you must accept the need to stay fluid. As a parent, issues like child illnesses can put an end to productivity. Meanwhile, you may need to juggle appointments and other commitments. Working from home allows you to act with flexibility. Nonetheless, you must be connected to your team at all times through IM tech. Otherwise, crossed wires and ambiguity will continue to plague productivity.
The road ahead won’t be easy, but you can navigate your way to success.