Parents in business: Lauren of Lemon Tree Coaching and Development

I’m Lauren Malone, 34, living in the beautiful Forest of Dean, Gloucestershire with my husband Luke, baby boy Oak and our 3 cats, rabbit and 3 ducks!

Before becoming an entrepreneur I worked for a long time in hospitality, it was there that I discovered my love of coaching, or as I called it then – effective conversations! I then moved over to the world of learning and development and it is through this I discovered NLP, in January 2019, and really understood the power of mindset in turning dreams into reality. It was then that I decided to start my own business as a mindset coach, but it was also, not long after this decision that I discovered I was pregnant with my first child. I jumped onto Google and typed in ‘starting a business when pregnant’ and received the answer – ‘don’t do it’. It was ‘too hard’, ‘not inline with being a mother’ and even ‘crazy’. So, I took all this advice and quit my job and started my business, at 10 weeks pregnant.

My business Lemon Tree Coaching and Development – named after my unborn baby who we referred to as ‘our little lemon’ – launched in March 2019 and immediately I knew this was the life for me! Flexibility, control, balance – I had it all! That’s not to say it was easy, it wasn’t always. Something I found particularly challenging was nailing my niche. I could help everyone so why limit? Well I soon learned that if you try and talk to everyone you talk to no one and am now clear in my messaging: I help female entrepreneurs turn their dreams into reality through mindset transformation and development.

My ‘I’ve made it’ moment was in September 2019, I was 30 weeks pregnant and I checked my accounts for the previous month. I didn’t need my accountant (who happens to be my husband) to tell me that my business was successful. I knew then I could take October and November off without pressure. When I say ‘off’ I mean I stepped back – I didn’t see clients, but I remained active on social media and continued to attend networking meetings right up until the week Oak was born. I saw my first face to face client again 5 weeks after the birth.

Throughout my whole journey: growing a business while growing a baby, I was met with negativity, similar to what I found when I did my initial Google search. So, in January 2020 I put pen to paper and started writing my book The Expecting Entrepreneur to inspire more women to follow their dreams despite what society believes. I strongly believe that women are the leads in their own stories even when they become mothers. Yes, new characters are introduced but it is not a new story, simply a new chapter. The Expecting Entrepreneur provides tips and tools for turning dreams into reality through the development of your mindset. It is available from Friday 16th October – the Friday before my son’s first birthday – from all good online retailers.

My entrepreneurial journey hasn’t been that long yet, but I would not change it for the world. In five years’ time I will have a 6 figure coaching business and will continue to be fortunate to work with some amazing women creating their futures. If you would like to learn more about what I do or join one of my free online communities pop over to my website

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