Home » business, Business Events, business mums news

Annabel Croft and Carol Smillie in Business

27 January 2016 No Comment

Carol Smillie and Annabel CroftOrganisers of the 2016 National Franchise Exhibition are delighted to announce TV favourite Carol Smillie as keynote speaker at the upcoming spring event. Carol, together with business partner and former British No.1 tennis player Annabel Croft, launched their latest business venture DiaryDoll in October 2012. Already showing huge success, DiaryDoll’s are pretty, clever pants with a secret waterproof panel for ‘life’s little leaks’. Carol comments, “So many women suffer the embarrassment of leaks as a result of pelvic floor weakness, during periods or post maternity. The idea came about when Annabel Croft and I were talking with our four teenage daughters on holiday about their concerns in taking part in sport, sleepovers, and school when their periods were due.”

 Carol will be presenting her business growth story ‘#Talkingpants – the story of DiaryDoll’ at The National Franchise Exhibition on Saturday 20th February, offering visitors the chance to gain invaluable insight into the successful new business. Carol comments, “I love telling the story of DiaryDoll, good and bad. I think people always assume success stories have been plain sailing, and have little idea about the pains and sleepless nights it took to get there. My number one piece of advice to any aspiring business owner would always be ‘is this something that other people want or is it just you?’ You MUST do your market research and listen to the results, especially if it’s not what you want to hear – it may just save you a fortune!”

2016 brings a number of opportunities for Carol, Annabel and DiaryDoll. The two entrepreneurs have recently secured listings in 122 Boots stores for the stress incontinence market, supported by Alliance Healthcare in 475 pharmacies. DiaryDolls also continues to grow in Debenhams and on shopping channel QVC.

Carol continues, “Publicity is always the most challenging part of starting up, even given that Annabel and I are known faces. Let’s face it, periods and incontinence are just not sexy, so magazines and newspapers are reluctant to discuss the subject. My philosophy has always been ‘become impossible to ignore by growing through word of mouth’ Women are so good at sharing information, especially when there’s a problem.”

The National Franchise Exhibition takes place at the NEC, Birmingham on 19 & 20 February 2016. The event will offers aspiring franchisees the opportunity to meet with hundreds of established franchise brands across a wide range of industries such as care, food & catering, cleaning, retail, and property.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.