Small Business Saturday UK is a grass-roots campaign designed to support small businesses by encouraging consumers to shop local. The day takes place on the first shopping Saturday in December each year, but the aim of the campaign is to have a longer lasting benefit for small businesses.
Last year Small Business Saturday was a monumental success, with more than 17 million people shopping in small independent businesses on the day. Shoppers spent £623m with small businesses during last year’s event, an increase of £119m on 2014, and Small Business Saturday 2016 is expected to be an even bigger success!
