Party plan’s not just for the girls – 28% rise in male direct sellers
New figures released this month show a 28% increase in the number of men working in the direct selling industry. The latest figures from the Direct Selling Association (DSA),indicate that more than 92,000 of the UK’s 400,000 direct sellers are male.
Direct selling covers selling products to consumers through parties, face-to-face and online. Almost 95% of sellers working part time on their business. Lynda Mills, Director General of the DSA says: “There is a common misconception that direct selling is an industry dominated by women. However we have recently seen a surge in the number of men becoming direct sellers. 62% of the UK’s 400,000 direct sellers have another job, which means that direct selling is the ideal choice for those who want to design their own career or supplement their income.”
Direct selling includes products bought from a catalogue delivered by direct sellers (such as cosmetics), products bought in a group party environment (like kitchen equipment or jewellery), products demonstrated in a customers’ home (such as make up), or products bought direct from a direct seller at events like craft fairs or fitness clubs (like cards or nutritional supplements). Members of the DSA include Stella & Dot, Amway, Usborne Books at Home and Forever Living.
Direct selling provides individuals with an opportunity to work flexibly around other commitments and run your own business. When people begin direct selling they purchase a starter kit, which is on average £100 for a business kit and sample products. They can then begin selling the products, making back a percentage of the sales they make. The DSA is responsible for promoting the sector and regulating member companies. The direct selling industry generates in excess of £2bn for the UK economy each year.