Quitting your office job and setting up your own home-based company is the dream for many working parents. Its affords far greater flexibility of hours and makes you your own boss. But with more and more people opting to go it alone, it is of ever greater importance that you ensure your new business is able to snag new potential customers at every opportunity. There are a number of easy ways you can shape up the way your company runs to help improve business. Here we take a look at the top 5 things you can do today to instantly improve your operations tomorrow.
Small Changes That Have a Big Impact
When it comes to improving your business, there are a number of different areas to look at. Whether it’s making better use of your time, ensuring you have all of the appropriate office equipment you need, or improving your visibility to new clients, there is sure to be something you can start working on that will start seeing a positive impact immediately.
Tighten Your Focus
No matter what your product is, it’s important to hone your business model and not spread yourself too thin. This means focusing on making your company the best it can be right now, and not trying to jump ahead of yourself for where you aspire to be in a three years. This means assessing what your customers value about your business and building on that, not spending money on peripheral problems that are not immediately relevant.
Company Email and Website
Offering a complete professional-looking package is essential for any small business. Having a well-designed, informative website with clearly available company information is essential in building trust in your brand. Building upon this, having a dedicated company phone number, email address and business card further help to establish you as legitimate and reliable to a customer. There are a number of companies who sell these services very affordably, such as these company email packages from 1&1 or EE’s discounted business call rates.
Although expanding your customer base should always be a priority, maintaining and strengthening your relationship with existing customers should never be forgotten. Whether it’s through special monthly deals, introducing loyalty schemes, or setting up a referral offer, boosting sales from your existing customers will help you to increase revenue without striking out into new territory. No matter your field, there are a number of different types of scheme you can try out to suit your business model.
Expand Your Reach
Getting new customers requires get the word out about your company. You can do this in person by attending business conventions and fairs, guest speaking at related events, or by building your reach online. Setting up a newsletter is a great way of building up an email list and updating people on your business’s progress and special news. Alternatively, social media sites can be great places to maintain direct contact with customers and respond to feedback. Pick the channel most appropriate for your business, and make sure to keep it regularly updated!
As a small business you only have limited resources, the most crucial of which is your own time. Wherever possible automate tasks to help reduce not only dead time but also to restrict the likelihood of human error. Use project management software to keep track of both completed and waiting tasks, and use the accrued tracking data to analyse how you spend most of your working hours and where this can be made more efficient.