Name and Age: Ruth Kudzi, 41
Tell us about your family: I am the mum of two girls who are 2 & 4 and my husband Mr K.
What did you do before coming up with your business idea and how was it making the transition?
I was a deputy head teacher and before that I worked in recruitment and sales so quite a change. I had been coaching in my role for years and had done lots of training and qualifications so I was secure that this was “my thing” before I started.
When did you launch?
I officially launched in April 2016.
How did you get started?
I sat down and looked at my skills and experience and wrote an email to 5 close friends with details of what I was doing and what I could offer. I had no niche so it was general coaching support around confidence, career and leadership. I got my very first clients this way.
Very quickly I moved into a more specific niche and started doing confidence and career coaching for mums as this was where I felt most comfortable. I built up a good following on social media pretty quickly and my business was growing well.
After 6 months I started to realise how many people were coming to me for business mentoring and coaching and realised that I could use my skills in business (and my 20+ years of teaching and studying business) to help other start ups.
A year later I transitioned to working only with small businesses and haven’t looked back.
What’s your favourite thing about running your own business?
It is the flexibility, I love to be there in the mornings for the girls and pick them up most days. I also like the fact I can do what I love doing – I am doing what I enjoy rather than everything which was what happened in previous jobs.
What’s the thing you least enjoy about running your own business?
I love what I do and sometimes I get too engrossed and am not so good with boundaries, I have to be super strict with myself to close down the laptop at night.
What has worked well about your business?
It has grown at an amazing rate and I have 1000s of happy customers. The relationships that I have developed with clients and other business women has been a high point.
I also wrote my book Is This It? in 2018 and I was finalist in the 2019 Business Book Awards, both of which I am really proud of.
What’s been your biggest business mistake? How did you deal with it?
I made some investments in tech out of fear and spent a lot of time and money unpicking problems which I could have avoided. I made sure I hired someone that came recommended the next time and educated myself more so I knew what I was talking about.
How do you fit in work with the family?
My partner works in my business too!
My girls go to nursery 4 days a week and I work around them plus have the holidays off, it does mean early mornings and late nights at times but it is worth it to have the time with them.
Have you had your ‘I’ve made it’ moment?
I think when I earned my salary back after 9 months that was a pretty big moment plus my first book being a best seller.
Where do you hope to be in five years time?
Doing the same – working with individuals and small groups, speaking and having written at least 2 more books.
Ruth is a business mentor, mindset coach and best-selling author who has worked with 1000s of clients worldwide. She combines practical business skills with a MA in Psychology and numerous coaching qualifications including NLP to help her clients build businesses they love.
Ruth works with coaches, consultants and service providers to help them build and scale their businesses and has been seen in The Metro, Women & Home, The Guardian, Psychologies, Thrive Global, Huffington Post and Business Insider.