We have three signed copies of ‘PR School: Your Time to Shine’ to give away – read on to find out more.
At the heart of any business is a story and if you are happy to tell this then you can start to see self-promotion in a new light and embrace the media like never before.
On the 29th November ‘PR School: Your Time to Shine’, written by our resident PR guru, Natalie Trice, will be launched and it could change the way you see your business, forever.
This masterclass in publicity is aimed at small business owners, freelancers and entrepreneurs who’ve wanted to understand, and use PR, but never quite got round to it.
Saying that, how is your PR looking?
If you think you can do better and want to up your game, Natalie has some ideas that can help you to shine long after the Christmas tree lights are taken down.
Read the papers and
scroll social media
You might be clear on who you are talking to day to day, but do you know which publications, blogs or social media platforms your target audience read and use?
PR is a great way to build your profile and reach people, but unless you are reaching the right people, you could be wasting your time and simply securing vanity coverage.
Use the next few weeks as things wind down before Christmas to get familiar with newspapers, magazines and websites your clients use, look at where you ‘could’ fit on the pages, find contact details and add all of this to your plans.
Write things down
When it comes to PR, the press want information yesterday. Be prepared by having clear product descriptions, service plans, prices and high-resolution images ready and you will be make a good first impression that could have a lasting impact.
Slot in some training
Now is the perfect time for a little professional development and there is no reason why this can’t be for PR. If you don’t have someone to do the job for you, there are some fantastic courses and workshops out there who can fill the gaps and give you the confidence to go out there and do it yourself. Or you can of course read Natalie’s book and join her free Facebook community, PR School.
Be social media savvy
If you’re behind on social media for your business, use these late winter weeks to catch up. Check which accounts you have (it’s amazing how many people don’t know), ensure they are branded correctly with up to date links and start using them to communicate with the outside world – not everyone is at the office party!
Twitter can be a fantastic PR tool and the #journorequest hashtag is one way to find potential media opportunities. It is easy to find media outlets and communicate with journalists and influencers – just don’t stalk them.
Liking and commenting on your connections’ content, helps to start conversations, nurture relationships and in the long-term, you will hopefully be on their radar and able to help.
Again, think about what media your target audience consume and if you know they read Grazia and You, follow those magazines and their writers. If it’s more about business, look at Forbes and HRZone to get a feeling for who writes what and what they are looking for.
Plan your content
The great thing about PR in the digital age is that you can be your own media maker. Yes, you want to be seen on the pages of magazines and feeds of influencers, but you don’t need anyone’s permission to be visible anymore.
Start to plan content for your website and think about piggy backing on New Year’s resolutions, eating well, exercising, as well as Valentine’s Day, Mother’s Day, Easter, Father’s Day, Halloween, Christmas, as these are all topical subjects that lend themselves to PR.
Get your photos in
They say a picture paints a thousand words, and this is so true when it comes to PR. Set aside sometime to see what images you have right now, what is missing and make sure that is rectified, and fast.
Go for clean, clear product images and bright, fresh, creative headshots (no red eye or white back grounds) and if you can, hire a pro to do the job for you.
PR really can be powerful, so use the end of the year to get things in place and you never know where you might be shining come January.
PR School: Your Time to Shine can be ordered from Amazon, The Book Depository, SilverWood Books, Waterstones, and Wordery but you can win one of three signed copy of the book email email@example.com and tell her where you would like to shine next year and why. Email in by Sunday 1st December to be one of the first to benefit from the new book.
Natalie Trice is a PR Director based in Devon. From CEOs of international TV channels and Finance Directors of IT companies, to entrepreneurs at the forefront of their industry and ambitious start-ups, Natalie has worked with them all, and many more.
Today, as well as retained clients, Natalie teaches people around the world the fundamentals of PR and gives them the skills and confidence to go out and talk to the press. With her ideas, contacts and cheerleading approach, her clients secure the column inches and airwaves that will help them to stand out from the crowd, and shine.
Cast Life – A Parent’s Guide to DDH was Natalie’s first book and sits alongside her charity, DDH UK, which supports thousands of people around the world dealing with hip dysplasia, a condition one of her sons has been treated for over the past decade.