Your business card is a great way to bring your digital marketing into the physical world. For example, your business card must include your name, physical address, phone number and email address, but it can do more than this. When you design a business card, you can include your social media information, as well. Here are a few tips on how to do it right.
Have Professional Social Media Accounts
Whether we’re talking about your email address or Facebook account, the handle should be professional and a reflection of you. Send people to John@johnslawncare.com or Socialsite/Yourname. It shouldn’t take the form of email@example.com or socialsite/funnytagline.
Another factor to consider is the social media account you choose to share. You’ll get points for sharing a social media profile on LinkedIn or another professional site over a generic Facebook account.
Simplify It for Them
A good way to indicate what social media account URLs someone is looking at is to put the icon for the social media site next to the profile. For example, put the blue Twitter bird next to your Twitter handle, if you put it on your business card. Put the Facebook or Blogspot icon next to that social media handle. And don’t list every social media profile you have. Instead, only list the few that would matter to them. Fewer choices means they’re less likely to be paralyzed deciding which site to visit and end up seeing none of them.
Be very careful about listing ecommerce pages on a business card, but if you do, ensure that it is a simple, easy to enter domain name. That means using “mybusinessname.com”, not “random numbers and letters after an online marketplace site name”.
You can choose to put a scannable QR code to allow them to take a picture of it with their phone and visit the website, but that should never be the only way to find out your website address or legitimate social media account.
You’ll gain points for having a consistent brand across all social media. This isn’t limited to having the same profile picture, color scheme and business name format and address across all of your social media accounts and having that match your website. You’ll engender trust if you have the same, consistent name and company name across all social media sites. This means using the same name or nickname on Facebook, Twitter, Blogger, LinkedIn and any other relevant sites.
Don’t Forget the Key Information About You
Suppose they see the business card a month after they met you. Who were you? Why did they take your business card? Why might they want to follow up? This is why your business cards should carry the same business message as any other business card. List your name, your title, and a brief description of your business. If you’re a social media marketing guru, make sure the business card makes that clear. In the case of freelancers, you may leave off the address, but don’t leave off an email and phone number. People shouldn’t have to hunt for your contact information or try to contact you through social media.