Parents in business: Maria and Amone of The Hood

We Are the Hood,, is a new, all female-founded British brand on a mission to ‘redesign the world with women in mind’. Founded by two passionate women, Maria Purcell and Amone Gbedemah, The Hood is focussed on four main life stages: Girlhood, Womanhood, Motherhood and Sisterhood.

Maria is a commercial business leader with extensive experience in the fields of strategy, growth, advertising, sales and marketing. With over 13 year’s experience gained at businesses like Facebook and Uber, a Bachelors degree in Advertising and Media Production and a Masters in Design, Maria is a results-oriented digital expert with a passion for all things tech. Maria is dedicated mother of 2, Maria was recently recognised as one of Top 50 Sales leaders in the UK.

Amone has always cared deeply about applying her commercial and technology background to solving complex, real-life problems. With over 16 year’s experience in building high-performing businesses and teams at companies like Vodafone, Facebook and Millicom, she has a deep track record in strategic, commercial, operational and marketing leadership in both mature and emerging markets. Amone holds a Masters degree in Electrical and Electronic Engineering from the University of Bristol in England, as well as from the Ecole Française D’Elèctronique et D’Informatique in Paris, France.

Here they explain how they have built their new business:

How do you fit in work with the family?

Lots of evenings and weekends, to fit around our day jobs. Maria is now on maternity leave so we have been fitting in our upcoming launch around nap and feeding times!

Are you working towards a goal for your business? 

Our first step is to raise our kickstarter goal. This will enable us to complete our first bulk order and start to stock online.

We are still very early stage. However, seeing this journal in the hands of our target audience will really be the moment we feel like we are starting to achieve our overall mission.

In five years time we hope to be offering translated journals and shipping internationally!

Find out more:,

We have an offer of buy one get one free on our girlhood journals launching via our kickstarter at

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