These days, the average Internet user has a myriad of ways they can get online. Most will use their computer, laptop, tablet, and especially, smartphone to surf the web, but the option to browse from a games console, smartwatch, and even smart fridge is also readily available.
Whilst it’s thoroughly unlikely that a potential client will stumble across your website from their fridge, it’s more than likely they will do so from their phone. In this case, a well optimized website is a necessity if you want to convert a visitor into a customer. We recommend you take a look at the designs from this Danish wordpress agency. de
Samuel Johnson, Director at the Essex-based IT solutions company, Mercury IT Solutions, is immersed in the world of web design and is well-versed in creating exceptional user experiences for any website. Samuel has shared his expertise on the options you will have when setting up a mobile site for your business, and the benefits that can be found in doing so.
Mobile Website Vs. Traditional Website
You might be reading this article from your computer, or perhaps from your phone. It goes without saying that you will be interacting with the website on your smart-device differently than you would on your desktop, or vice versa. With this in mind, when setting up a mobile website for your business, it’s important to understand that it will need to deliver its information in a slightly different way to any potential clients. You have two options available to you when setting up your mobile site:
- A responsive site will follow the same HTML and CSS as your traditional browser website. Regardless of screen size, media queries will ensure that all the information on your site can be rendered the same on any device.
- A dynamic serving site will respond with different HTML and CSS on the same URL. This will ultimately be dependent on the user agent that is requesting the page. An entirely different HTML website will need to be created for this – one that exists only to serve smartphone and tablet users.
Improved User Experience
You don’t need an expert in web development to tell you that attempting to navigate an unoptimized, but you do need a web design company to have a good looking website, a traditional website from your phone is an unpleasant experience. It has been reported that 60% of mobile users will regularly abandon a website after struggling with its poor, or non-existent, optimization. Failing to adapt to the ocean of mobile users will lead to a serious struggle in converting many, perhaps the majority, of your website visitors into customers or clients.
Visitors will find immediate, and significant, satisfaction in accessing a user-friendly website. It will be for reasons that they are likely to take for granted, such as faster loading speeds and easier navigation, but this will make all the difference when it comes to customer conversion. The portability and connectivity of a well optimized mobile site will also be hugely beneficial to your business. This kind of constant connectivity will make it so much easier for you to engage with your target audience. If a potential customer can easily access all the information on your website anywhere, at any time, they will be far more likely to trust and utilize your services.
Improved Mobile SEO
SEO is an essential part of building up your business, regardless of how infuriating it can be to follow Google’s strict rules. To put it as simply as possible, your site won’t be seen if it has poor SEO value. Consumers will generally stay on your website for longer if you have a robust, well optimized mobile site. This data will be collected by Google and will be used to inform the decision of whether your website should be recommended to other consumers. There are, of course, other ways to improve your website’s SEO, but having a good mobile site is a great place to start.
Preferable to App Development
It’s worth mentioning that developing an app for the service you provide is not necessarily a bad idea, but optimizing your website for mobile is a far more cost effective and less restrictive way to adhere to a mobile dominant world, especially for an SME. Once an app is available, it will still need to be downloaded by the user before it can be accessed. A well optimized mobile version of your site, on the other hand, is readily available to anyone with a smartphone and an Internet connection.