Parents in business: Louise of Galena Wellbeing

Louise Dicks, 49, is a counsellor and life-coach. She also loves making and selling decorative and uplifting wellbeing products.

Louse lives with her husband who graduated as a creative writer in 2020. She says, “We have a young daughter, Lois, who loves Taekwondo (red belt), football and likes art, music, and entertainment. My eldest daughter, Ella, died in September 2020, after eleven years of living with a terminal condition. She is my inspiration, and my business continues in her memory.” Read on to find out more about Louise and her business Galena Wellbeing which offers:

  • Face-to-face therapeutic counselling and coaching in Corsham, Wiltshire
  • Online counselling and coaching
  • Handmade wellbeing products
  • Handmade wellbeing decorations
  • Wellbeing poems, rhymes, and mantras.

What did you do before producing your business idea and how was it making the transition?

I spent 30 years in business in the private, public and third sector environments. I worked for Public Heath in 2021 in a strategic role, whilst working on my therapy business part-time. The transition has been quite straight-forward, as I had established a growing number of therapy clients before making the important decision to work solely for my own business.

When did you launch?

The business started in 2019, but at that stage we were spending little time on this work, other than setting up a website and working on product ideas, as our eldest daughter’s health was very unstable at that time, and we spent large amounts of time in hospitals.

How did you get started?

After I re-trained and finished my counselling training, I decided to set-up a wellbeing website to offer my therapies and wellbeing products. I also advertise on popular therapy and psychology sites.

What is your favourite thing about running your own business?

I feel that I can support people in making a positive difference to their lives and bringing my ideas into reality, is exciting.

What’s the thing you least enjoy about running your own business?

Promoting the business has proved extremely involved and remains a challenge for us.

What is it like working with family members?

My husband and I have ‘creative differences,’ however, we always find a way forward.

What has worked well about your business?

The therapy side of the business has been most successful and I have supported a lot of wonderful people, who have made great progress.

What’s been your biggest business mistake?  How did you deal with it?

We did initially spend a lot on online product advertising. This side of the business remains incredibly challenging, so we are now advertising less and spending more time at craft fairs – the face-to-face approach allows customers to see and understand the products better.

How do you fit in work with the family?

This is challenging. We have recently been synchronising craft events with ‘park-time’ and are always looking for ways to get the balance right, with running the business and family time.

Are you working towards a goal for your business?

We continue to grow the business and establish a broader client-base for both services and products. I hope that the business will become big enough to sustain all our needs. The business has grown well over the last year, although it is too early to be complacent. Receiving positive feedback on our products and services, drives me forward.

Where do you hope to be in five years time?

I hope that the business will continue to evolve over the next five years, so that we can focus more on refinements and explore new opportunities and collaboration.

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