Parents in business: Finn of The Positive Planners

Hi, I’m Finn, 34, I have one son, Jasper-Fox he’s 3. I live on the coast in Kenya.

What did you do before coming up with your business idea and how was it making the transition?

I actually owned a beauty and hairdressing salon for 8 years! The transition from that to the Positive Planner was very natural. I was snuggling with my mental health after the birth of my son, and it was through this experience the idea for The Positive Planner was born.

When did you launch?

December 2017

How did you get started?

A crowdfunding campaign to raise the capital needed to self publish and order our first 500 books. We started by building a community on social media by openly discussing our struggles with mental health on our instagram page. This really resinated with our community so when we released our first planner it sold out very quickly.

What’s your favourite thing about running your own business?

That I can work from anywhere! And structure my work around my family.

What’s the thing you least enjoy about running your own business?

The financial pressures, especially as we grow, it can require a lot of creative juggling with money!

What has worked well about your business?

Our vulnerability, being open and honest about our mental health journeys has really helped us grow a loyal and supportive community.

What’s been your biggest business mistake?  

Miscalculating and order by £14,500

How did you deal with it?

A LOT of money juggling!

How do you fit in work with the family?

Boundaries! Routine is important, although in recent months this has been harder. Planning ahead, being organised means I know when I need to work harder so I can be present for important occasions for my son.

Are you working towards a financial goal for your business?

To grow our business in 2020 by 100% on 2019. So far we are on track which is exciting! 

Would you ever give up your business to do something else?

It is not something I have considered. I feel lucky that we have built a business that we are passionate about, that is making a positive change to the world and that is helping to normalise looking after mental health and wellbeing every day! 

Have you had your ‘I’ve made it’ moment?  Tell us about it. 

We had the ambition to be stocked in Waterstones across the country, that goal was realised earlier this year. We are also stocked in the iconic Foyles and over 270 Urban Outfitters in North America. We are so proud that each of these retailers approached us! Our business has grown organically and this is very humbling. We are currently working on our global growth strategy!

Where do you hope to be in five years time In 5 years time I see us being a global brand which has been an influencer in normalising the discussion around mental health and wellbeing.

Find out more at

More from Family Friendly Working

Top tips for parents and children to work together to stay safe online

Online safety for children and young people is more pertinent than ever...
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.