You’re running a business from the comfort of your own home, and you really couldn’t be happier about it all! However, you would like to do a few more things, to get your name out there, and get more and more people interested in what you’re doing. And that means you need to learn how to impress. After all, home based businesses have a lot of legwork to do, and usually you’re the only one around to do so, and so you need to know exactly where to focus your energies!
First of all, you’re going to need to take a step back, and evaluate how you’re currently working. What are you happy about? What do you think could do with some improvements? And who do you really want to reach out to? The devil really is in the details here!
So, with all that in mind, let’s go through some key ways to impress as a home based business. It’s all about knowing what you need to do, and who you need to target, and we hope to help you find the areas of your company that need a bit more work in order to bring in the big bucks.
Maintain a Constant Online Presence
A constant online presence means you’re building up your name, and you’re giving your home business the best chance of catching as much attention as possible. You’re building up good will, a good reputation, and you’re making yourself constantly accessible, which is key for business success in the modern world. Think about the internet for a moment; it’s always online, and millions of people around the world are using it at once, and you’re never going to have a moment where there are no potential customers awake and ready to take note of your online presence.
So you’re going to need to think about how to maintain an online presence, which is a lot harder to do than many people believe it to be. Creating good, relevant content takes a pro, and you need to get some practice in! You have social media, of course, and setting up on as many platforms as possible is a great way to diversify your audience share. At the same time, think about more traditional forms of online media, such as blogging.
Running a blog alongside your website could be a great way to build up rapport around your business, and make more of a name for your brand. Running a blog allows you to create content, on a regular scale, and allow you to rank much better on search engines. You can make content around your business and how it’s home based, what you do, how you’re relevant to modern life, and that’s just what you need for a small business such as yours!
Create a Professional Space
A professional space means you have a place to bring the people you’re having meetings with; you’re working from home, and you don’t want the personal parts of your life crossing over here! So above all else, make sure you have a professional space for your home business, to ensure you can curate an environment that allows you to act, feel, and look like a professional. You need to get in the zone, and that’s hard to do in a domestic kitchen, or surrounded by kids toys!
You could use a virtual office; using software like Skype or Zoom is a benefit to home businesses, but it won’t always work. So remember, you need a location to impress properly. Whether you can lease an office nearby, or use a co-working space if you’re based in a bigger city, making a functioning office space within your home is always going to be in your best interest. If there’s a spare room in your home, it’s time to convert it for business purposes!
Know Your Presentation Design Elements
If you want to bring more investors into your business, you’re going to need to brush up those public speaking skills of yours! After all, the more charismatic that you appear, and the more you can hone a stage presence, or a general confident way to hold yourself, the more people are going to pay attention to you.
If you’re designing a presentation, in order to entice an investor onboard and increase your prospects, there are some key elements you’re going to need to know about and include. First of all, you’re going to want to keep things clear and concise, to ensure you’re not wasting time, and you’re able to move through things at a good pace. You’re also going to want to think about your order and layout – never, ever use a stock template, and make sure you have a few practice rounds at presenting to ensure it feels right!
Indeed, you could even just use a Powerpoint presentation to get you through. There’s a lot you can do with this simple bit of software that’s common in all schools around the world, and being able to depend on a PowerPoint presentation design agency during a time like this could boost your presentation skills to the max.
These kinds of presentations are easy to use, easy to understand, and move at a pace that you need them to. Plus, the slides at your back make up at least a good 50% of the presentation you have planned, and therefore, you can really rely on the strength of all the information on the screen, and have plenty of points to comfortably expand upon.
Carefully Brand Yourself
Branding needs to be carried out carefully, especially when you’re such a small operation in such a large working world. You need to be able take your ideas for a brand and lay them out, and be as cutthroat as possible; when you’ve got a home based business that you think of as your baby, this can be very hard to do, but it’s not impossible.
First of all, think about your brand name, as it very much makes up who you are and what you do. You need to think about how your brand name relates to what you’re doing, and where you want to go in the future; if your name is too tied up in a certain niche that you’re working in, or where you’re based (as a lot of home businesses put a lot of emphasis on that), it may harm your prospects in trying to expand or innovate. Most of all, you have to think about both sides of branding, both the good and potential bad.
You’re also going to need to focus on branding yourself professionally. If you’re not a graphic artist, or you have no clue about what makes a good logo, you’re going to need to rely on someone else to make up a picture for you. After all, you can’t afford for your branding to look unprofessional or shabby in any way. Make sure you shop around for someone you’re happy to work with, and take your time here; don’t waste any money that you desperately need for setting up your brand for the future.
Remember Where You Came From
Remembering where you came from is always important when you’re a small, home based business. It helps impress customers, because you’re a local, ethical business who’s managed to achieve so much already. And it’s also a big boon when you’re trying to bring investors in – they want to know what you can do, and what you can offer, and now’s your time to shine.
So, even when you’re a home based business, and you’ve got a lot to lose within your sector, and you’re trying to impress, it’s important to remember who you are and where you’ve come from. Lying to impress doesn’t work as well as you’d like to think it does, and being able to stand up in front of an executive that you want to get on the right side of is going to take a lot of honesty. All you need is a bit of confidence, and to know what to say. It’s why elevator pitches are so useful, and you need to get yours down to an art.
Is Your Home Business Ready to Impress?
Impressing, as a home based business, takes a lot of preparation and knowing what you’re planning to do in the long term. So it’s time to put together your long term five year plan, and ask yourself some very key questions to make a plan out of.
But what kind of questions? Start with ones like these: How big do you want your business to get? How long are you planning to work at it? What kind of brand do you want your business to be, or look like?
And finally, you can always go back to the drawing board, thanks to how small your business is right now. There are some very unique, and big benefits, to being a home based operation!