The simple truth is: if people don’t know about your business, how can you expect them to buy your products and services? It just won’t happen. By that logic, you know you need to inform people. Tell them what you do and why you do it. Why will your product or service fit right into their life? There are different ways you can do this. Most will benefit your business, but in reality it depends on what industry you operate in. Some go about informing customers in varied ways and as customers have come to expect this, it’s where they look. That being said, these will give you somewhere to start and help guide your perspective towards the right solutions…good luck!
Visual Direction Is Key
People respond well to strong visual direction. This is where advertising comes from. But you have to be smart about it. There’s no point taking out an ad on a billboard somewhere where your business doesn’t ship to, this kind of stuff happens when you approach an advertisement agency and ask for blanket advertising. Instead, you need to direct people to the right kinds of advertisement. Posters in the right areas are still brilliant, even in the world with a pandemic. Consider roller banner printing, flyering, sampling, all the old physical methods of advertising that seem to have fallen slightly to the wayside due to digital ads coming to the fore. Don’t divert your whole budget towards it, but give it thought and space.
Search Engine Optimisation
You’ve likely heard about SEO. It’s essentially the art of having your website or page appear high up on the rankings when a certain keyword is searched for. Ignore it at your peril. Especially if you occupy a competitive marketplace. There are always people who help products rank higher, but learning about it yourself will enable you to give yourself that little boost. It can help more customers stumble on your site and see what your do. The more who end up stumbling on your site, the more sales you get. Simple. There are some great guides out there, but for the meantime consider your link building profile, look into setting a blog up on your website and shorten down your URL length.
Knowing about SEO alone wouldn’t be enough. You also have to apply the right seo strategy that would allow your business to propel forward.
Offer Free Stuff
People love free stuff. It doesn’t matter what it is. If it’s free, the majority will be up for taking it. Think about restaurants offering free food. Bars and clubs with free drinks. It works every time. Why? Because people talk about free stuff. Word travels super fast when there’s free stuff in the offing. There are differing success rates in business but if you offer something free of a certain quality you can’t go wrong. A lot of people offer free “extras”, to entice someone to buy the actual product. This works to a degree. It’s far easier if you operate out of a physical premises, but it can be done online. A lot of people offer free books or free newsletters. As long as they package value, you’re onto a winner.