Covid-19 has changed many things, and it has only increased our reliance on social media to connect. The way you can earn through social media has changed too – you may have read about how the model industry has been forced to adapt to lockdown, with a growing number of requests for models who shoot their own images.
But what does this mean if you’re a stay at home mum hoping to become an influencer? Should you seek out freebies and promote, promote, promote? Or is it all about authenticity, developing your voice, great quality shorts and video? Read on for tips to help you if you’d love to be an influencer but don’t know where to start.
Do be authentic!
Don’t be tempted to find your favourite infleuncers and copy them: a great social media is all about you! Be realistic about your life – although some influencers showcase just glamour ande glitz, that could be hard to sustain if your life is full of toddlers, muddy dogs and piles of washing.
Do find a niche!
Once you’re clear about what is authentically you, focus down to find your niche. Jessica Gury is an influencer – but she also runs a lunch-box ideas site, an ideal way to link up with millions of other mums and moms looking for some ideas to make a healthy packed lunch each day. The great thing about Jessica’s niche is that it’s not rocket science, but it is somewhere she can become a leading voice.
Do practice your photography and video skills
Great images make all the different if you are looking for brands to work with you. There are plenty of online tutorials on how to imprive your photos and videos. Make the most of posts and stories to ensure you reach all your audience, and schedule in times when you can go live.
Do have a routine
Your followers will grow if you post regularly. Pick a time each day when you get five minutes to yourself to set a post live – and maybe schedule something ahead for a busier time of the day. Perhaps you go live every Sunday evening, or post stories each morning – the routine is up to you.
Partner up to promote
Link up with other influencers and help each other grow an audience by linking, sharing and even running a joint promotion that requires your followers to follow the other account and vice versa.
Treat it like a business
If you want to make aliving as an influencer, treat it like a business. Put in time every day, keep track of what you invest and what you earn, and you’ll soon see your income start to grow.