How to C.O.V.I.D your way out of Covid

By Sid Madge, Meee

I don’t know how you feel but I am so ready to be in a post-Covid environment.  It’s time to make positive changes and re-shape the year ahead.

I’m a great believer in ‘micro-moments’, the ability to change our life in any moment and how to use these tiny manageable interventions to gain positive momentum – even when things are challenging. I’ve written three Meee in a Minute books, each offering 60 one-minute micro-ideas and insights that can help us to shift our perception in life, family and at work. 

Here are some ideas to help you on your journey out of Covid.

Create a better situation for yourself, your family and others

The pandemic itself has been a nightmare. But it has brought some stillness and reflection into many of our lives. That stillness seems to have created a real desire for change. According to a YouGov poll only 8% of Britons want to go back to life as it was before the pandemic. 

What’s shifted is that many of us have come to appreciate, perhaps for the first time in many years what’s really important. And it’s not been what we thought it was. Primarily that reconnection to what’s important has come from extended periods at home with family but it is also encouraging us to consider what life is going to be like after.

C is an invitation to create something new or better. Take a minute to consider you current situation. Imagine the pandemic is a distant memory – what is your ideal life like now? Forget about bold dreams and grand gestures, focus on the little things, the insights you’ve learned in this stillness about what makes you happy – go after more of that.

Optimism helps us see opportunity

Most of us believe we are either a glass half empty or half full sort of person and yet science has proven that actually we operate across a range. This range is impacted a little by genetics but mainly our environment and our mindset. The key is the way we draw meaning from events and situations that we face. Uber pessimism tend to see things as personal, pervasive and permanent – when things go wrong it’s their fault and will ‘infect’ all other areas of their life. So, a lost job will spell doom for a relationship and lead to ill health – that sort of thing. Also, what’s wrong or challenging is permanent.

Nothing is permanent not even Covid. Flip the switch for a while. See every challenge as beyond your control. That’s not to say you avoid responsibility, we all still need to do our bit and stay safe. If things are challenging in one part of your life, don’t allow that upset to seep into other areas. Be grateful for all the things that are still working and still going well. When we nudge our way to the optimistic end of our range, we’ll see more opportunity and feel better.

Values will keep you focused on what’s important.

Everything we do can be explained by our values. Our actions and behaviour are usually a living expression of those values. Do you know what your values are? 

When I worked in the world of branding, we used to help organisations get clear on what their values were so they could understand the impact they were having on the business, behaviour, recruitment and culture.

For the Meee Programme I created something similar – a set of 56 values cards. We ask participants to look through the cards and pick five values that resonate with them or that they want to demonstrate in their life. Take a minute to visit the Meee website ( and take part in the values exercise – this will help you to identify what your values are. What’s most important to you in your life?  Family? Money?  Kindness? What do you stand for? Can you see evidence of these values in your life?  For example, if you believe you value kindness, when did you last demonstrate kindness? Use your values to keep you focused on what’s really important.

Involve those needing your support, love, and leadership.

Humans are social creatures. This is a huge part of why Covid has been so terrible for so many. The threat of the illness is almost secondary to the loss of contact with those we love.  No hugs, no meeting for a coffee or a beer.

But we can still get involved and stay connected. For example, can you do some shopping for someone who needs a little extra help?  The Samaritans have been promoting a brilliant idea – Brew Monday. Instead of Blue Monday they suggest making a brew and calling someone for a good old natter. We might not be able to do all the things we used to do yet, but we can still talk and stay connected.

Dial down the stress you may be feeling

It’s easier said than done but invest in selfcare, offer kindness to yourself and others. Be gentle with yourself. Make sure you eat properly and get out into nature if you can. Do some exercise or activity a few times a week – it will help to discharge any stress you feel. Take some time to wind down – give meditation a go. There are plenty of free online resources.

Remember the acronym C-O-V-I-D and let’s reshape the rest of the year ahead.


Sid Madge is founder of Meee (My Education Employment Enterprise) which draws on the best creativity and thinking from the worlds of branding, psychology, neuroscience, education and sociology, to help people achieve extraordinary lives.

To date, Meee has transformed the lives of over 20,000 people, from leaders of PLC’s and SME’s to parents, teachers, students, carers, the unemployed and prison inmates.

Sid Madge is also author of the ‘Meee in Minute’ series of books which each offer 60 ways to change your life, work-, or family-life in 60 seconds.

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